Holiday Marketing

Share the Love: Best Valentine’s Day Promotion Ideas

Florists, restaurants, jewelers, chocolate factories, bowling allies, it’s your best time of the year! Valentine’s Day is a big day for any company that has something to offer couples young and old looking to share a romantic celebration together. But you can’t expect kissing couples to just show up at your door without a little work. Here are the best Valentine’s Day promotion ideas to make business boom this February. 

Coordinate for Couples Events

You know what’s better than a bouquet of flowers, a box of chocolates, a hotel room, or a fancy steak dinner for two? All of them together! Make some couples seriously happy this year by working together with other local businesses to create the ultimate romantic package for Valentine’s Day. This means less work for people wanting to surprise their SO’s with something big, and more customers for all the businesses involved.  

This package can take all sorts of forms beyond just a night of romance. You can have flowers and chocolate sold with “couple’s meals” at a local restaurant, or you can have a weekend getaway at a hotel with daily bouquets and a day at the spa. A massage therapist can offer couples’ massages with a take-home basket of treats and fluffy bathrobes, or a movie theater can give a date night special with ice cream and wine bottles to take home. Get creative and you can find all sorts of ways to pair your goods or services with others in your community! 

Send Them Home with Giveaways

Nothing says making memories like creative keepsakes, whether it’s those kitschy pressed pennies you get at National and State Parks or an embarrassing photo taken halfway down a rollercoaster. For Valentine’s Day, you want something cute that customers can give to their significant other to show they’re thinking of them (and in turn they’ll both end up thinking of you!) Leading up to and through Valentine’s Day, make sure you’re sending customers home with something to remember you by. 

What you send home with them can vary greatly depending on your budget, resources, and your industry. Promotional products with Valentine’s Day themes can be a quick and cost-effective way to promote your brand. Some Valentine’s Day giveaway ideas include branded treats, design wrap style pens, custom Valentine cards, promotional wine glasses, and more!  

Offer Interactive Experiences

More than just a quick gift, people love when their SO gifts them an experience for Valentine’s Day. So, when you’re trying to draw those cuddling crowds to your shop, give them a reason to linger around your business. Set up romantic spots for couples to take pictures together, put together a sugar cookie decorating station, offer wrapping that they can doodle on themselves, and so on. Find ways to turn the simple act of shopping into a chance for sweet memory-making.  

If you’re already offering services, like pictures or massages, find a way to go the extra romantic mile for your couples as a special Valentine’s Day promotion. Massage therapists can offer classes to help couples learn to massage each other, and photographers can let couples take over the camera for a few shots to take pictures of each other in a faux-professional fashion. Remember, for romantic activities, it’s less about what they’re doing and more about having fun with the person they love. 

Engage the Senses

Just like wooing a significant other, wooing your customers should involve as many senses as possible. Along with dazzling heart decorations, play some romantic music in your stores, whip out those scented air fresheners, and lay out the sweet, sweet treats for anyone spending their Valentine’s Day with your business. If you’re promoting any sort of healthy living with your business, now is the time to prove that keto brownies can be just as tasty as the sugary kind! 

Don’t just stop there. Touch is an important sense as well that online shopping can’t satisfy. When people come to your physical location, make sure they can get that emotional attachment to your wares through touch. Leave out flowers for customers to touch while considering what they want in a bouquet, offer free take-home corks from your winery, send home carpet samples in the shape of a heart. Selling services instead of goods? No problem! A simple coupon card with a silky ribbon attached can make a great yet simple giveaway for Valentine’s Day that will be difficult to forget. 

For the “Strictly Business” Industries

Think you have nothing to offer for Valentine’s Day? Think again! Everyday life goods and services can fall easily under “couples’ activities” if you get creative. For example: want to help couples make moving in feel more official? Encourage them with a Valentines sale to come and buy their first couch together! The same concept works for buying a first home, getting a new kitchen sink, and any other homemaking activity. Turn shopping into a date with savings and you’ll get all sorts of frugal and fun couples coming to your business. 

Of course, there are some industries that simply aren’t going to hit that romantic side for most people, like dentists (I’m sorry, nobody wants a root canal for Valentine’s Day.) But that doesn’t mean you can’t use the holiday in your promotions. Incorporate Valentine themes in your online and physical marketing with onsite decorations, seasonal sales, social media giveaways, and sending Valentines in your newsletters to let customers know that they’re the ones your company loves.  

Valentine’s Day is one of the best holidays for florists, jewelers, candy stores, and anyone offering services or experiences that couples can enjoy. If you want to get the most out of the holiday for your business, however, the best approach is to work with other small businesses in your area to offer bigger and better experiences that can rekindle marriages and prompt proposals. Use these Valentine’s Day promotion ideas to boost your promo game and make this year unforgettable. 

Katie Yelisetti

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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