Get Dressed for Success with Employee Uniforms & Company Branded Apparel

Work uniforms often get a bad rap. That’s because a lot of businesses aren’t picking the right outfits for their teams. You can’t take a one-size-fits-all approach to outfitting your crew, because there’s no one-size-fits-all approach to what works for a business. When you think about it, wearing company uniforms that show off your company logo can only be beneficial, because it increases brand visibility and creates a more professional image for your team.  

When selecting branded apparel, be specific about what your employees need to feel comfortable on the job. Because when your team feels good, they look good. And when your team looks good, your business looks good!  

With so many uniform clothes for work out there, it’s easy to feel overwhelmed by choice. Lucky for you, we know about branded products and can offer some great tips to help you pick the right workwear for your logo—and your team. 

Why Are Company Uniforms Important?

Company uniforms are essential to promoting a professional image for your company. Providing your crew with work uniforms ensures everyone follows a dress code, and also creates a feeling of brand consistency and team cohesion. Putting your employees in uniform clothes for work will even promote client trust, as your clients will know who’s who when they’re working with your company. 

It’s one thing to tell your team to come to work in a matching color, but custom workwear with your logo takes your brand to a new level by boosting visibility. Whether at a job site or trade show booth, when a prospective client sees your employee in their logo uniform, they’ll have an awareness and visual association with your business.  

What Should I Consider when Picking Company Uniforms?

There’s a lot that goes into shopping for clothing – especially when you’re outfitting an entire team. Not only do you want your branded employee clothing to demonstrate professionalism, but you want your crew to feel comfortable while they’re wearing their workwear with your logo. The last thing that anyone wants would be work uniforms that look great, but get in the way of people doing their jobs. 

When shopping for your company uniforms, keep in mind:  

• Finding the Right Material for The Job: The material that will work best for a gym trainer’s uniform is going to be very different from the material required for a barista’s uniform. Look for tech fabrics that wick moisture away from the skin if you know your employees will break a sweat while on the job. Alternatively, pick thicker cotton fabrics that are easy to clean if you know your employees might get food or drinks on their shirts.

• Picking the Right Style for Your Industry: Some industries need the professional polish of polo shirts; others will need gear that works outdoors. If your employees interact with clients in office settings, consider sweaters or long-sleeve shirts with an air of professionalism. And if your crew is outside for hours on end, consider putting your logo on custom outerwear.

• Picking the Right Features for Your Crew: Most workwear is designed with technical features that can keep you comfortable. If your team spends a lot of time outdoors, look for moisture-wicking fabrics or design features like vents that offer breathability. Or if you’re looking to stay warm, fleece fabrics can help lock in heat without weighing you down.

What’s the Best Color for Work Uniforms?

You can get creative when picking out the colors for your custom uniforms. If your brand already has a color palette, select clothing in those brand colors. Another option is to pick a color that best complements your company logo. For example, if your logo is brown, selecting another earthy color like green or mustard yellow can help your colors look right.  

You should also consider where your work uniforms are going to be worn when considering the right color. If you run a bakery, you may prefer white or other light colors that won’t show flour. Or if your employees spend time outdoors, picking a dark color can help disguise dirt. 

Our Top Picks of Branded Work Uniforms

Gildan® Adult Tri-Blend™ T-Shirt

This t-shirt is a great choice for a company uniform if you work in a restaurant, bar, or cafe. It’s made from a soft, breathable Tri-Blend™ fabric with polyester, combed ring spun cotton, and rayon, so it will keep your team comfortable for their entire shift.

Xtreme Visibility™ Birdseye Mesh T-Shirt

Made from breathable mesh knit fabric in a high-visibility color, this t-shirt is a great choice for construction teams—especially if you work near moving traffic.

Eddie Bauer® Soft Shell Jacket

If your team spends a lot of time outdoors, consider a custom jacket instead of a shirt. This one is waterproof and breathable, so it offers both comfort and protection from the elements.

OGIO® Framework Polo

A polo is the perfect choice for outfitting sales teams because these shirts are the perfect blend of professional and casual. This one is made from performance piqué with stay-cool and odor-control technologies, so your team members will stay fresh and sharp.