The 2025 Pantone Color of the Year is Mocha Mousse. (The complete name is PANTONE 17-1230 Mocha Mousse.) At first glance, it’s a much more neutral, understated pick than last year’s Peach Fuzz and 2023’s Viva Magenta.
The Pantone Color Institute is responsible for determining the Color of the Year, and has done so since 2000. And a lot goes into choosing the right shade…after all, every Pantone color carries messages and meanings.
According to Pantone, choosing the color “requires thoughtful consideration and trend analysis. Including the entertainment industry and films in production, art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyle, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures…relevant social media platforms and even upcoming sporting events that capture worldwide attention.”
Pantone began as a commercial printing company in the 1950s, and became well-known for their “Pantone Matching System,” which launched in 1963. This matching system is an innovative tool that allows for consistent, accurate color matching through a numbering system. In 1986, Pantone established the Pantone Color Institute, which specializes in forecasting color trends.
Pantone describes Mocha Mousse as “a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.” The brand also describes it as elegant, luxurious, and subtle.
Because it’s such a versatile shade, this earthy hue can be used across a wide range of color palettes, applications, and industries.
The good news is that Mocha Mousse is a super versatile shade—chances are, it will complement one of your brand colors nicely. Plus, incorporating any trend into your marketing shows customers that you’re up on the latest design developments. (Which is never a bad thing!)
Here are a few easy ways to use the 2025 Pantone Color of the Year in your marketing:
What’s your favorite pen in your desk? For many people, Pentel® is their go-to brand, both for their style and…
There's a lot involved with running a business. You've got to manage your inventory or services, bring in customers and…
Work uniforms often get a bad rap. That’s because a lot of businesses aren’t picking the right outfits for their…
Welcome to your step-by-step guide to crafting the perfect card! The special meaning we attach to a hand-written card goes…
If you’re looking for custom apparel that feels good, looks good, and can hold up to frequent use, you might…
You’ve had your big idea floating around your head for months, years, maybe even a decade. But now it’s time…
