The 2024 Pantone Color of the Year is Peach Fuzz. (The complete name is PANTONE 13-1023 Peach Fuzz.) At first glance, it’s a much softer, understated pick than Viva Magenta, the 2023 color.
The Pantone Color Institute is responsible for determining the Color of the Year, and has done so since 2000. And a lot goes into choosing the right shade…after all, every Pantone color carries messages and meanings.
According to Pantone, choosing the color “requires thoughtful consideration and trend analysis. Including the entertainment industry and films in production, art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyle, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures…relevant social media platforms and even upcoming sporting events that capture worldwide attention.”
Pantone began as a commercial printing company in the 1950s, and became well-known for their “Pantone Matching System,” which launched in 1963. This matching system is an innovative tool that allows for consistent, accurate color matching through a numbering system. In 1986, Pantone established the Pantone Color Institute, which specializes in forecasting color trends.
Pantone describes this shade as “a velvety gentle peach whose all-embracing spirit enriches mind, body, and heart. A warm and cozy shade highlighting our desire for togetherness with others and the feelings this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to new softness. Subtly sensual…a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration. Highly suggestive of good taste, PANTONE 13-1023 Peach Fuzz is a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent.”
In a time when self-care and coziness are top-of-mind for so many people, we definitely feel that Peach Fuzz—and the feelings it invokes—are right on for 2024.
Because Peach Fuzz is such a neutral shade, you can jump on this trend without compromising your brand colors. Plus, incorporating any trend into your marketing shows customers that you’re up on the latest design developments. (And that’s never a bad thing!) Here are a few easy ways to use the 2024 Pantone Color of the Year in your marketing:
PANTONE 13-1023 Peach Fuzz has an almost rose gold effect. So, capitalize on this trending a color with a sophisticated pen that your customers are sure to love.
Want a Pantone tote bag? Peach Fuzz is a wonderfully neutral hue, and this tote bag, which features rose gold trim, is a subtle way to nod to the Pantone 2024 Color of the Year.
If you want to go a little bolder, add your logo to this peachy-sheen ceramic mug. This Pantone color-inspired mug has a pearlescent finish that’s simply stunning!
Bag up customer orders in a Pantone shopping bag. This one is a beautiful coral-inspired shade that’s in the same color family as Peach Fuzz.
Though Pantone’s pick isn’t an overly orange-y shade, this frosted wine glass is giving us major Peach Fuzz vibes.
Looking for a more vibrant take on Peach Fuzz? This trendy ombré pen features peachy shades that are simply irresistible.
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