Brighten Up Your Summer Marketing with Promotional Sunglasses

If you are looking for the ideal promotional giveaway item, regardless of the industry in which you operate, you’ll want to consider adding a batch of promotional sunglasses to your marketing toolkit. Sunglasses are ideal because they combine all of the key attributes for any effective promotional gift – they are seriously useful, ideal for men and women and those of all ages, and they can sourced at factory-direct prices today. Plus, you can use personalized sunglasses to market your business or organization regardless of the time of year or the promotion you’re supporting.
Your customers will absolutely love your thoughtful gift, and we’re confident that they’ll adore wearing one of our unique and stylish choices. Best of all, you’ll have the ability to designate your choice of customized imprint. Include a personalized marketing message, a seasonal advertisement, your business contact information, address, or website, or simply your logo for an attractive, understated look. The majority of our sunglasses are sized to accommodate several lines of text – most permitting up to 25 characters per line so you can fit your entire message with ease. more

National Pen featured in Retail Touch Points

National Pen CEO and President, Dave Thompson, was interviewed by Retail Touch Points on the company’s decision to implement a new e-Commerce platform and the effect it has had on business.

“What has surprised us most is that we thought our new e-Commerce customers would be more transactional than loyal. But we’ve found that retention is higher than normal; average annual spend is outside normal; and we’re attracting a new, different type of customer.”

Read here.

The Power of Summer-Themed Promotional Gifts

30ReasonstoLoveSummer_2014_SlotWith so many promotional gifts available today that are geared towards fun in the summer sun, you’ll add serious marketing power to your promotional arsenal when you focus on summer-themed gifts!

When it comes to finding the absolute best promotional gifts on the market today, ensure that you source items that combine real-world utility, a reasonable price point, and long-term durability. To add even greater potency to your suite of offerings, consider adding several variants that tag on to a seasonal theme. We’re right in the swing of summer right now, so take the time to add summer-themed gifts to your marketing toolkit and you’ll fare better when it comes to targeting the key players within your industry.
Give your customers and prospective clients even more reason to love this season with incredibly enticing promotional gifts that can make summer even better. From gifts that enhance backyard BBQs to those that make days at the beach even more pleasant, you’ll delight the lucky recipients in your industry, while reinforcing the importance of your mutually beneficial relationship. more

National Pen featured in Entrepreneur Magazine

National Pen President and CEO, Dave Thompson, contributed a piece to Entrepreneur Magazine regarding how to expand your custom’s lifetime value.

Thompson states that the lifetime value of a client can be determined by something as simple as what month they actually become a patron. When they become a patron determines whether or not the company has the opportunity to capture sales in the off-season, when these patrons would not normally make purchases. Even though this concept sounds simple, most companies do not follow it as frequently because they get caught up in the factor of the cost-per-customer acquisition that may be higher during the off-season. The main point of Thompson’s article is that going the extra mile and spending a little bit more in the short-term to acquire customer purchases in the off-season is what yields a greater lifetime customer value. more

Are You Prepared to Capitalize on National Small Business Week 2015?

Small Business WeekNational Small Business week is the ideal time to drive additional activities that can highlight your company or organization. What do you have planned?

Each year, for the past 52 years, the President of the United States has delivered an official proclamation around National Small Business week . specifically focusing on the contributions that are made each day by our nation.s small business owners. Our national entrepreneurial spirit is a large part of what makes America great, and it is important to take time each year to spotlight the innovators, growth agents, and leaders of our critically important small businesses in order to ensure that these businesses are supported and given every opportunity for growth. This year, take the time to revisit why our small businesses are so vital to our nation . and re-analyze how you can capitalize on this exciting time of year when all eyes are on the men and women who truly make our nation great. more

Office Jargon Infographic: Low-Hanging Fruit Meaning & More

“Drill down to the root of any issue with a high-level and outside-the-box look at the proliferation of office jargon in today’s modern workplace.” This sentence contains no fewer than four separate examples of how office jargon has become so pervasive in workplaces across the nation. It is simply too easy to adopt so many of today’s catchy sayings and clever phrases . from low-hanging fruit to top of the funnel. Those who do so are occasionally able to create new, trendy marketing jargon that speaks to the nation. The infographic below provides a high-level look at some of the most common office jargon meanings and insights that have really “moved the needle” in recent times. Oh wow, there we go again! more

Honor Earth Day this Month with Eco-Friendly Promotional Products

Eco - Friendly Realizing that natural resources are a limited supply comes with two responses: ignore or adapt. Some people feel as though resource bottlenecks won.t happen in their lifetime, so they continue with their daily lives as if resources are endless. Others take a more considerate, realistic approach and start to implement ways to help slow down the consumption. Once we realized that natural resources are a limited luxury, some businesses and individuals decided to switch to a more sustainable life.

Sustainability comes in different degrees. Some make significant lifestyle changes by buying electric vehicles or installing solar panels for their homes. Others make smaller day-to-day decisions such as switching from disposable items or recycling cans and paper. Some companies only source to or order from ecologically conscious businesses. Doing so both reduces their own carbon footprint as well as builds rapport with customers who find those choices to be important. more

Custom Koozies: The Spring and Summer Must-Have Promotional Item

custom kooziesAs spring is here and summer approaches, the days of barbeques, pool parties and summer bashes are in abundance. During these warmer days, there.s nothing worse than having a cold beverage lose its crisp temperature because you didn.t want frostbite on your hands. Or possibly just a slow sipper and your drink acclimates to the surrounding temperature too quickly. Either way, keeping drinks cold is a long-time struggle that is in need of a solution. So if there.s nothing worse than drinking a less than ice-cold beverage. what.s better than being the person who can solve that problem? Not much!

Koozies are a great way to keep beverages cold. Whether you are fighting the warmth of hands or the warm air, Koozies are able to keep the internal temperature of the beverage longer, making it the must-have beverage accessory for those warmer days ahead. Would you like to be the company who offers a cool, promotional Koozie that keeps those beverages frosty cold? more

Selfie Sticks: Pose for Success

Selfie Stick We know that your promotional products are a key component of your marketing plan. But here.s why you need to add a Selfie Stick to your repertoire of items.

Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content. more

Pack Your Bags, Find Some Sun!

UDJ - Budget Shopper TotePunxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack ourbags,bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.

Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and yourBeach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want tobuild a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated! more