National Pen President and CEO, Dave Thompson, contributed a piece to Entrepreneur Magazine regarding how to expand your custom’s lifetime value.
Thompson states that the lifetime value of a client can be determined by something as simple as what month they actually become a patron. When they become a patron determines whether or not the company has the opportunity to capture sales in the off-season, when these patrons would not normally make purchases. Even though this concept sounds simple, most companies do not follow it as frequently because they get caught up in the factor of the cost-per-customer acquisition that may be higher during the off-season. The main point of Thompson’s article is that going the extra mile and spending a little bit more in the short-term to acquire customer purchases in the off-season is what yields a greater lifetime customer value.
National Small Business week is the ideal time to drive additional activities that can highlight your company or organization. What do you have planned?
Each year, for the past 52 years, the President of the United States has delivered an official proclamation around National Small Business week . specifically focusing on the contributions that are made each day by our nation.s small business owners. Our national entrepreneurial spirit is a large part of what makes America great, and it is important to take time each year to spotlight the innovators, growth agents, and leaders of our critically important small businesses in order to ensure that these businesses are supported and given every opportunity for growth. This year, take the time to revisit why our small businesses are so vital to our nation . and re-analyze how you can capitalize on this exciting time of year when all eyes are on the men and women who truly make our nation great.
“Drill down to the root of any issue with a high-level and outside-the-box look at the proliferation of office jargon in today’s modern workplace.” This sentence contains no fewer than four separate examples of how office jargon has become so pervasive in workplaces across the nation. It is simply too easy to adopt so many of today’s catchy sayings and clever phrases . from low-hanging fruit to top of the funnel. Those who do so are occasionally able to create new, trendy marketing jargon that speaks to the nation. The infographic below provides a high-level look at some of the most common office jargon meanings and insights that have really “moved the needle” in recent times. Oh wow, there we go again!
Realizing that natural resources are a limited supply comes with two responses: ignore or adapt. Some people feel as though resource bottlenecks won.t happen in their lifetime, so they continue with their daily lives as if resources are endless. Others take a more considerate, realistic approach and start to implement ways to help slow down the consumption. Once we realized that natural resources are a limited luxury, some businesses and individuals decided to switch to a more sustainable life.
Sustainability comes in different degrees. Some make significant lifestyle changes by buying electric vehicles or installing solar panels for their homes. Others make smaller day-to-day decisions such as switching from disposable items or recycling cans and paper. Some companies only source to or order from ecologically conscious businesses. Doing so both reduces their own carbon footprint as well as builds rapport with customers who find those choices to be important.
As spring is here and summer approaches, the days of barbeques, pool parties and summer bashes are in abundance. During these warmer days, there.s nothing worse than having a cold beverage lose its crisp temperature because you didn.t want frostbite on your hands. Or possibly you.re just a slow sipper and your drink acclimates to the surrounding temperature too quickly. Either way, keeping drinks cold is a long-time struggle that is in need of a solution. So if there.s nothing worse than drinking a less than ice-cold beverage. what.s better than being the person who can solve that problem? Not much!
Koozies are a great way to keep beverages cold. Whether you are fighting the warmth of hands or the warm air, Koozies are able to keep the internal temperature of the beverage longer, making it the must-have beverage accessory for those warmer days ahead. Would you like to be the company who offers a cool, promotional Koozie that keeps those beverages frosty cold?
We know that your promotional products are a key component of your marketing plan. But here.s why you need to add a Selfie Stick to your repertoire of items.
Likes on Instagram and Facebook have become the ultimate signs of success. What started out as a teenaged fad is now a worldwide phenomenon, and the selfie movement shows no signs of slowing down. Selfies are the new way of documenting your life, showing off to social media what you are doing, with whom, and where. This new form of picture-taking spans further than personal use of sharing photos with friends, however. It has expanded to the business world, opening doors to new marketing strategies that appeal to the Millennial generation and creating unique, visual content.
Punxsutawney Phil has spoken, and we’re in for a long winter. After a winter that has already been quite abominable, this news may be less than welcome. In fact, there’s a warrant out for Punxsutawney’s arrest for the extra six weeks of winter. So, are you looking to escape the winter blues and cut this year’s Groundhog Day prediction short? Two words: Beach trip. What better way to leave the cold behind than soaking up the sun and playing in the ocean? Let’s pack ourbags,bathing suits, and sunscreen for a beachy getaway, where snow is nonexistent and surfers run rampant.
Now that you’ve escaped the clutches of Jack Frost nipping at your nose, fill your trip with tanning on the sand with your friends and yourBeach Buddies, all while having the ambient sounds of ocean waves and seagulls nearby. Forget asking if you want tobuild a snowman, and construct a sandcastle instead. And most importantly, be sure to pack your essentials: Sunscreen, sunhat, sunglasses, a good read, and a tropical drink on hand to keep you hydrated!
The start of the New Year always brings exciting things. Whether it.s a new set of goals and aspirations or the gradual shift to warmer weather, most people appear to begin the year refreshed and rejuvenated, ready to conquer the world with high spirits and a fresh mindset. However, there.s one thought that begins to linger in the back of everyone.s mind as soon as the holiday cheer wears off .the start of the ever-dreaded tax season.
Although taxpayers are given from the start of the year up until April 15 to complete this task, efforts to get all files and documents for tax returns in order can be time-consuming and incredibly frustrating. Unfortunately, it.s predicted that the 2015 tax season will be even more wearisome for taxpayers.
People have been writing love letters for centuries. The time and effort needed to express your feelings and emotions poetically through words is almost more romantic than the words themselves. But in a new world of texting, have we lost the art of writing love letters? Limited by character count and time, we are in a time where .I <3 u. and .ILY. need to convey the same message of love. It seems as though something as real and complex as passion has been reduced to a few simple letters.
If you are looking for a simple and thoughtful Valentine.s Day gift, put down your phone and close your laptop. Take out a pen, and write a love letter. Start by jotting down some adjectives that come to mind when you think about your loved one. You can talk about your feelings, the goals you share in life and the great things that contributed to where you are today. Form these ideas into sentences. You may need to re-write it a few times until you get the flow just right. Don.t try to be perfect or anyone other than yourself. Having if sound like you and reflect who you are as a person is part of the charm.
National Pen.s CEO, Dave Thompson, contributed a piece that was featured in the Target Marketing daily newsletter. Find out how data and personalization can help you target the majority of businesses, while remaining profitable.