4 Top Promotional Products for Insurance Agents | National Pen

4 Top Promotional Products for Insurance Agents

In the world of influencer marketing, social media campaigns, and other tech-driven promotional ideas, it’s easy to overlook more traditional marketing activities that continue to prove effective. One longstanding tactic is the distribution of marketing gifts. Promotional products for insurance agents range from simple to elaborate, but they all have one thing in common: They are designed to provide real value to clients and to remind them of the importance of your mutual business relationship.

Here is a list of the top promotional products for insurance agents and ideas to help boost your business:

1. Promotional Pens

It doesn’t get any simpler than a pen. Yet, they are incredibly effective and often priced far below most other giveaway items. Here’s the best part: even if your customer somehow loses your promo pen, you’ve just doubled your advertising exposure when the next person picks it up. Strike the perfect balance between quality and quantity, and you’ll discover an insurance promotional item that is effective and affordable at the same time.

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Employee Spotlight in Honor of National Hispanic Heritage Month 2016 at National Pen

National Pen prides itself on obtaining and developing top level talent to help grow our company, compete in the promotional products industry and most of all, serve you, the customer the best way we can. 

It starts with investing in people who are not only smart but embrace overcoming obstacles and solving problems.  And with an ever-evolving customer base of diverse backgrounds, it’s important that National Pen’s employees reflects and meets their customer’s diverse backgrounds to better serve the marketplace.  According to www.hispanicheritagemonth.gov, “each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.” National Pen would like to highlight some of the superstar employees we have of Hispanic and Latino descent.

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60 DAYS FOR SMALL BUSINESS SATURDAY MARKETING

If you’ve already worked through the initial planning stages for a successful Small Business Saturday, here’s what you’ll want to accomplish over the next 60 days leading up to the event!

Small Business Saturday (SBS) is one of the most important marketing events for you to leverage over the next few months. After all, you likely already have marketing plans in place for the fall season, winter holidays, and into the new year, but by taking advantage of this retail-driven holiday, you can bring awareness to your brand that simply may not have been there before. More and more people are in the mindset to shop local, so make sure your business is ready with a successful Small Business Saturday marketing plan.

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5 Referral Marketing Ideas | Best Way to Get Referrals

Proactively generating sales is made that much easier when you know how to drive referral traffic to your front door.

Here’s the simple message: referrals are important. This notion has been a cornerstone philosophy in the sales world for decades. So why does asking for and getting referrals seem difficult? Does it feel intrusive? Too time-consuming? Are you out of referral marketing ideas?

The referral is one key foundational element to any good sales strategy, and learning how to get referrals is incredibly important. Start with these five referral marketing ideas to get you started if you’re feeling stuck:

1. Ensure Your Client Knows the “Real You”Personal

Many clients won’t refer you to others because they aren’t 100% sure about you, your business, what you offer, and what you don’t. You’ll want to connect with these clients and provide them with some insights into your brand and business. They should leave thinking “I have the perfect client for these guys…”

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National Women’s Equality Day | Recognizing 4 Amazing Women of National Pen

Today, the Country honors the anniversary of the 19th Amendment granting Women the “Right to Vote” on August 26, 1920.  

Here at National Pen, we would like to celebrate 4 amazing Women who influence and grow our company in various positive ways.  Each and every one has achieved some exciting accomplishments in their career and have been very gracious to share some insight on how their career has developed from the beginning and a piece of advice for the new generation of Women Leaders.

Melissa NaravalMelissa Naraval – V.P., Ecommerce

5.5 Years with National Pen 
General Responsibilities: Manages National Pen’s Web Marketing Efforts

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90 Days Until Small Business Saturday – Get Marketing!

This small business-focused holiday can be just the thing to kick-start your company’s sales – what marketing do you have planned?

Whether you’re a fan of Visa, MasterCard, or American Express, small business owners everywhere should tip their collective hats to the latter card issuer, as AMEX created a “holiday” six years ago strictly focused on boosting awareness and engagement with small businesses across the nation. Today, small businesses can now utilize Small Business Saturday marketing to boost foot traffic and sales.

Small Business Saturday (SBS) takes place between Black Friday and Cyber Monday each year, and the goal is simple – let the big box retailers have the Friday after Thanksgiving, and the online sites have the Monday after Turkey Day, but then persuade shoppers to choose local small businesses for their Saturday-after-Thanksgiving shopping needs.

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8 Tips on How to Take the Perfect Selfie with Selfie Sticks

With the current trending product called the selfie stick, the art of taking a selfie has become even easier. Say goodbye to those half-faced, blurry selfies you never post on Instagram, and hello to your clear, beautiful face as you learn to how to take the perfect selfie.

The selfie stick is great for snapping the perfect shot of you wherever you are. Need a group or family photo, but can’t find anyone to take it? Have no fear, the selfie stick is here! Just stick that arm out, push the button, and watch your photo dreams come to life. No more awkward encounters and handing your phone over to strangers.

All of us struggle with taking a great selfie. Some come out fuzzy and others, just downright ugly! But don’t worry, you aren’t alone. We can get through this together!

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National Ballpoint Pen Day is “Write” Around the Corner!

June 10th marks a special day for ballpoint pen aficionados, as it has come to represent one of America’s more obscure holidays – National Ballpoint Pen Day!

ballpoint pen

Who would have guessed that European Patent #2390636 would end up protecting the world’s most popular modern writing instrument? Certainly, the inventors of the ballpoint pen knew they were on to something, but the fact that these pens have been produced by the billions shows just how right they were. Today, we honor them with National Ballpoint Pen Day.

History of National Ballpoint Pen Day

On June 10th of 1943, Hungarian brothers Laszlo and Gyorgy Biro walked into a European patent office to declare ownership of their new writing pen design. From this day on, countless ballpoint pens have been enjoyed by writers around the world, and this date has grown into the holiday National Ballpoint Pen Day to celebrate the achievements of these ingenious brothers.

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Choosing the “Write” Pen Types

Handwriting Tools of the Trade - National Pen

Handwriting Tools of the Trade – National Pen

With so many different pen types and labels, choosing the right pen is actually a lot harder than it seems. It’s more than just randomly choosing something to write with. In addition to the pen itself, you also have to decide on the point size, type of ink, and color options. These characteristics can help enhance your overall writing experience with a particular pen. If you’re looking for a new go-to pen that fits your personal writing style and needs, here are a couple pen types to consider.

Ballpoint Pens

Ballpoint pens are one of the most common and well-known pen types. The ink used in ballpoint pens is oil based and dries faster than other types of ink. This means less smudging when you’re writing. Since the ink is thick, ballpoint pens use less ink as you write, lasting longer than other pen types. Another point to consider: thick ink is more prone to clumping, so you have to apply more writing pressure. As a result, these pens aren’t the best choice for long writing. But, if you’re just looking for a simple pen for everyday use, ballpoint pens are an easy and reliable option.

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The Benefits of Handwriting vs. Typing [Infographic]

Handwriting Vs Typing

With our smartphones and laptops, we’re typing on keyboards more frequently than writing by hand. Typing has become our go-to method of writing for everything, from work emails to personal to-do lists. While typing may be faster and more convenient, research shows handwriting has its own unique advantages.

So, if you’re an avid typist, do yourself a favor and take a look at these key benefits of handwriting vs. typing. Pick up a pad of paper and pen to take some handwritten notes!

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Effective Memory Recall

Though a little more time consuming, there are many benefits of handwriting your notes. Longhand notes allow for better short- and long-term memory recall because they contain your own words and handwriting. These can serve as effective memory cues by recreating the context and content from the original lecture or meeting.

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