Looking for branded merchandise that you can be proud of and profit from, too? Forget single-use branded bags and “take one” plastic pens. Instead, think of mugs that become morning rituals and hoodies that double as walking billboards. Sellable branded merch goes beyond giveaways. It’s about building a loyal community of brand champions. It’s a way for your biggest fans to proudly rep your logo, while you unlock a revenue stream that complements your core business, from retail to nonprofit, to schools, and much more.
But how do you make your own merch? Don’t worry, we’ve got your back. Here’s your guide on how to make your own promotional products and turn your brand into a coveted fashion statement.
Below are some examples of how you can pair the perfect branded promotional products with your target customer:
Tip: Get creative! Think outside the box with unique items that resonate with your brand identity. A yoga studio could sell meditation cushions, a bookstore could offer tote bags with literary quotes, and a pet store could design adorable bandanas.
When you make your own merch, set yourself up for success by keeping the end-goals in mind: Customer retention, advertising, and profit. A few guidelines to keep in mind:
Once you’ve made your own merch, it’s time to give your customers every opportunity to make it theirs! Display your promotional products where it’s easy for customers to add them to an existing transaction at the point of purchase.
Tip: Collaborate with local artists! Create limited-edition designs that drive excitement and make your branded merchandise even more exclusive. Promote at your store-front, farmers markets, and on community forums.
Add your company logo to a product you can be confident they’ll love. These crowd-pleasers deliver the quality, trendy style, and brand visibility you’re seeking.
Custom Otterbox® 36 oz. Elevation ® Growler Tumbler
Custom Columbia® 15 oz. Camp Cup
Custom 11 oz. White Ceramic Mug
Custom 12 oz. Santos Ceramic Mug
Custom Embroidered Osprey Daylite® Recycled Sling Bag
Custom Catalina Cotton Canvas Tote Bag
Sellable promotional products are an investment in your brand community. By offering high-quality, relevant branded merchandise, you’re not just generating revenue, you’re building a loyal community of brand ambassadors who proudly wear your logo and spread the word. So, unleash your creativity, embrace the power of customers as fans, and watch your brand take center stage – one stylish purchase at a time!
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