Target Marketing Features National Pen CEO

dave thompson featured in target marketing magWe are thrilled to announce that National Pens CEO, Dave Thompson, contributed a piece that was featured in the Target Marketing daily newsletter. Using his expertise in running a business, he offers advice on how to target small businesses. Find out how data and personalization can help you target the majority of businesses, while remaining profitable, including these three tips:

  1. The Ability to Treat Each Client as the Only One
  2. The Understanding of Each Client’s Specific Behavioral Patterns
  3. The Capacity to Be Personable

Interesting in knowing more about using data nad personalization to your business’s advantage? Read the full article and detailed tips in Target Marketing here:

Reaching Businesses With 20 or Fewer Employees