Put Your Logo in Its Place

Effective Logo placement builds your brand –whether you are advertising in a magazine, on a billboard or on a promotional giveaway. Selecting the location of your logo is an important (albeit, frequently overlooked) step in your advertising plan. Here are our thoughts:

Consistency Equals Recognition. Distributing a red tee shirt with your name on the back, followed by a blue tee shirt with your name on the sleeve might keep things interesting, but it may cause you to lose brand recognition. Major national corporations can get away with this because they have so much recognition already; but for a small company, keeping things the same will help you a lot more.

Placing the logo. Put your image EVERYWHERE –but be consistent. You can build effective advertising from the top, bottom, left or right of any item, as long as you keep it in the same place. Keep things uniform on paper products, such as invoices, as well.

The more people see your logo, the more interest your company will drive. Put your logo everywhere you can for the best response.

Where’s the most creative place you’ve ever seen a logo?

Photo Courtesy of emaringolo