Advertising & Marketing

4 Imprint Promotional Product Ideas & Imprint Methods

When it comes to promotional products, the options are endless. And if you’re feeling overwhelmed about which item to personalize with your imprint, don’t worry—here, we’ll give you a run-down of 4 of our most popular promotional product categories for imprinting.

From logo drinkware to duffel bags, learn more about our best-selling imprint promotional products and the different imprint methods you can use to customize them.  

1. Imprint Promotional Pens

Pens are one of those things you can never have enough of, whether you give one to diners at your restaurant with their bill, or pass them out at trade shows. When it comes to custom pens, there are 4 ways to add your logo imprint.  

  • Single Color Imprint: A single color imprint is just what it sounds like—your custom message will appear on the pen in one color. This is a great budget-friendly option for imprint promotional products if you don’t have a logo yet, and just want to showcase your name and contact info.
  • Full Color Imprint: Though a little pricier, go for pens with full color imprint if you have a multi-color logo. Full color imprinting will ensure that it appears on your pens exactly as it does on your business cards.
  • Engraved: Single and full color imprints can one day fade away, but an engraved imprint will last forever—and will also give a more premium feel to your branded pens. You can choose mirror engraving, too, to give your logo a reflective look that’s even more eye-catching on your engraved pens.
  • Design Wrap: If you want to personalize a pen completely, go for a design wrap imprint—this method lets you cover the entire barrel of the pen with your own design.

2. Logo Imprint Drinkware

Branded drinkware is having a serious moment in the spotlight right now, whether it’s beer can-shaped glassware or insulated tumblers. Drinkware is typically a higher price point when it comes to swag, but you’re giving away something useful that customers will hang on to—and ultimately creating more visibility for your brand. Like pens, there are 4 ways to add your logo imprint to different types of drinkware. 

  • Full Color: Show off your logo in full, vibrant color with a full color imprint on ceramic coffee mugs, insulated tumblers, custom water bottles, and even drinkware accessories (like coasters and bottle openers!).
  • Single Color: Like pens, choosing a single color imprint promotional item is a budget-friendly way to get your business name out there. You can choose from single color drinkware like glass water bottles, pint glasses, ceramic mugs, stadium cups, and more.
  • Design Wrap: Get your brand—and artwork—wrapped around the entire piece of drinkware when you choose a design wrap imprint.
  • Engraved: Choosing a laser-engraved imprint for your drinkware is an easy way to elevate it—whether you’re customizing engraved tumblers, ceramic mugs, or engraved water bottles.

3. Imprint Promotional Bags

Promotional bags are another trending swag item…and while branded tote bags are always a classic, there are all sorts of bag styles you can imprint your logo on. When it comes to imprinting bags with your branding, you have 3 methods to choose from.  

  • Embroidered: Embroidery is a great way to give your imprint promotional products a more premium feel, whether on custom tote bags or backpacks.
  • Full Color: Display your logo in all of its vibrant glory when you choose a full-color imprint—available on everything from custom paper bags to packable totes.
  • Single Color: No logo, no problem. Choose a single-color silkscreen imprint to display your business name, tagline, and contact info in an easy-to-read shade of your choice.

4. Logo Imprint Stationery

Notebooks, journals, planners…branded stationery can have serious staying power. After all, most people check their planner—or jot down a to-do list—just about every day. So, take the opportunity to keep your brand top-of-mind. For most stationery, there are 4 imprint methods for adding your logo and custom message.  

  • Engraved: Add an elevated, elegant touch to an ordinary notebook with an engraved imprint. You can either choose an imprint made directly on custom notebooks, or laser engraved into a metal plate on the front.
  • Design Wrap: If you want to design the full cover of your promotional notebook or journal, go for a design wrap imprint. You can use a design of your own, or choose a stock design—just add your business name!
  • Single Color: When it comes to stationery, there’s nothing wrong with keeping things simple. Stick with a single-color design for notebook swag that won’t break your marketing budget.
  • Full Color: If you want your logo imprint displayed in all of its colors, choose a notebook, mousepad, or custom sticky note design that allows for a full color transfer.

Understanding the imprint methods can help you choose among the 4 best imprint promotional products for you. Happy imprinting!

Allison Russo

From marketing tips to product recommendations, I'm here to help small businesses be their best.

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