5 Best Trade Show Swag Items for Your Brand

If you’ve ever attended a trade show or other large, industry-level event, you know that those little plastic bags the attendees are toting around probably contain more than just pamphlets and flyers. They’re often full of promotional giveaway products and trade show swag items that are handed out by exhibitors in order to provide a memorable link between the trade show, the exhibitor, and the attendee.

Consider the following gifts as some of the best trade show swag items to hand out to prospects and clients alike:

Trade Show Swag Item 1: Power Banks

Talk about effective swag. Power banks are coveted promo items because they can be used by virtually anyone in your industry. Long days on the trade show floor require an easy access solution to keep gadgets fully charged.

Try to keep your branding as minimal as possible, as no one wants a product that overtly shouts the company’s brand message and feels like an advertisement. Keep it simple and classy, and your clients will have a trade show swag item they will appreciate and use daily.

Trade Show Swag Item 2: Promotional Pens

Though there is no shortage of pens in the world, you’d be amazed at how effectively you can market your business when you employ a batch of top-quality custom pens.

The trick here is to emphasize quality over quantity. Cheap pens often find their way to the back of the desk drawer or the trash can in no time. You’ll want your company to be synonymous with quality; not with a pen that easily falls apart.

A pen that writes smooth, fits comfortable in the hand and has a nice, sleek design will bring positive value to associate with your brand.  Make sure you check out the Paragon Pen & Stylus Tip, great for writing purchase orders and navigating your tablet as you present your product or service line.

Trade Show Swag Item 3: Lip Balm

Whether you live in a cold weather area or a bright, sunny part of the nation, promotional lip balm is a thoughtful and useful gift that is universally applicable to virtually any client.

Go for unique patterns and imprints, but shy away from scents or flavors that are too strong, as they might be off-putting to some. Try simple flavors that appeal to the masses, like mint, lemon, vanilla, and raspberry.

Trade Show Swag Item 4: Reusable Water Bottles

Logo water bottles are highly effective as trade show swag, as they are inherently useful and promote a sense of responsibility. Your customers will love minimizing their environmental footprint, while also enjoying a convenient way to stay hydrated at all times. You can brand your agency’s name on the side of each bottle, where it will dutifully advertise your business with each sip.

Trade Show Swag Item 5: LED Flashlights

Flashlights offer plenty of power and terrific battery life, and are quite inexpensive, especially when purchased in high volume quantities. Consider some of the flatter variants on the market today that takes up little room and delivers super bright light. In particular, keychain flashlights are hot trade show swag items.

The ever popular LED Flashlight Key Chain contains a shiny metal barrel with laser engraved finish.  Bring high value and functionality to your promotional items ensuring your customers will use them daily.

The five promotional items listed above are highly effective and can make your swag bag as appealing as possible during an upcoming trade show or marketing campaign. When looking for the best trade show swag for your next event, consider the value of the gifts you’re providing, no matter how big or small!