If you’re a dad or have one, you know that June is for blooming roses, summer sun, and Father’s Day. Wondering how to celebrate Father’s Day to grow your small business? What are the best Father’s Day promotion ideas? And how about Father’s Day giveaway ideas? What do the hardworking, hard-charging, fun-loving fathers among us want on their day, anyway? We have answers!
If you’re aiming for a Father’s Day promotion, we better get the date right. Father’s Day always falls on the third Sunday in June, close to summer solstice, marking the onset of summer and the longest day of sunlight.
Is Father’s Day an “also-ran” compared to Mother’s Day? You may wonder if Father’s Day is merely a “Hallmark Holiday” designed to sell cards and power tools (both upstanding Father’s Day gift choices, as it turns out, but more on that later) while moms rake in all the meaningful gifts along with mountains of true and lasting love the month prior. The answer? Well, sort of.
Father’s Day has been around for more than a century (since 1910) and has been an official, permanent celebration since 1972. Sonora Dodd of Spokane, Washington made it all happen. Setting the scene here: It was 1908, and Mother’s Day had just become an annual celebration. Sonora Dodd, whose Dad, William Smart, a Civil War veteran, had raised Sonora, along with her five siblings after their mom died during childbirth. Sonora felt her dad (and all dads) deserved their own day of recognition. The result? Father’s Day. Thanks, Sonora! 1
A lot! If you’re wondering if it’s worth it to wonder how to celebrate Father’s Day, check out these stats:2
Looking for a homerun with your Father’s Day promotion? Focus on these items for your small business in June, and buy them for the dads in your life:3
If your business is in one of these areas, Father’s Day is a chance to go big with branding and Dad-based promotions. If you’re looking at Father’s Day giveaway ideas, consider these categories:
Leverage the fun of Father’s Day by giving Dads a promotional gift around the holiday. We like these dad-centric giveaways, customized with your logo or other special messaging:
Not sure what he’ll like? Every dad takes a note or signs a check. Check out these stylish, functional sets:
Dads are everywhere, and so is golf. Go big with a golf gift they’ll keep close at hand:
Encourage dad to tinker, or just chillax on the couch, with a tool for tasks or a tool for happy hour:
Hosting a Father’s Day event? Distribute these quality clothing items to get the dads feeling special and looking stylish:
If your Father’s Day promotion includes some pats on the back, down time for Dad, and a Father’s Day giveaway big or small, you’re on track for a winning celebration among the dads in your life and your community. How to celebrate Father’s Day? Hug your dad. Send a card. Wash the car. That’ll do!
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