Advertising & Marketing

Why It Pays to Partner Up: Add Your Logo to the Best Brands in Retail

Whether you’re looking to sport your brand’s logo or stock up on stylish giveaways, custom apparel is an excellent way to generate excitement. After all, there’s no shortage of options when it comes to promotional apparel! From everyday staples, like t-shirts and sweatshirts, to casual attire, like button-downs and polo shirts, there are so many types of custom work apparel. And that’s not all—once you know the style you’re looking for, there are tons of great brands to choose from. 

Our Apparel Collection features several of today’s most popular brands, such as Nike®, Carhartt®, and Puma®. Using clothing from popular brands can be a strategic choice for a small business. Just think: Every clothing brand offers unique features, fits, and fabrics that your customers and employees already know and trust. You might already know which promotional t-shirt you want to customize just from liking the brand! 

Popular clothing brands have a certain reputation, whether for their performance material or of-the-moment designs. When you add your logo next to theirs on a hoodie or t-shirt, you’ll bring those positive associations to your brand, too! Plus, customers will be more likely to wear a piece of promotional apparel when it was made by a big-name brand they know and love. 

Why Brand Choice Is Important for Custom Promotional Apparel

Reliable clothing brands don’t only bring quality to your custom apparel, but they also offer design features that can help support your brand’s ethos. For example, a brand like Carhartt® is popular for its durable, resilient styles, so their clothing is perfect for promoting a company that wants to convey strength. Similarly, sportswear brands like Nike®, adidas®, and Puma® are known for their technical fabrics that offer comfort and breathability. This type of clothing is ideal for businesses in the fitness space, or any business that wants to promote a healthy lifestyle. 

Your brand choice may be just as important for promoting your company as the custom apparel itself. You can show a lot about your company’s values simply by choosing a high-quality clothing item to sport your logo. 

Popular Apparel Brands to Shop at Pens.com

We offer a wide selection of promotional apparel, from a selection of brands across the apparel industry. Whether you’re looking for workwear, casualwear, sportswear, loungewear, or even childrenswear, these popular apparel brands offer something for everyone. 

Our brand selection includes: 

The Best Brands for Workwear

One of the most important places to promote your brand is at work, or at least at work-related events. If your company attends trade shows or conventions, you can make a lasting impression by putting your team in matching branded casualwear, such as button-down shirts or polos. Or if your company offers client-facing work such as labor or hospitality, wearing your logo can demonstrate your professionalism. 

Whether you’re looking for style or durability, these are the best brands for custom work apparel

The Best Brands for Promotional T-Shirts

T-shirts are essential for promotion—no matter what type of industry you’re in. Everyone wears t-shirts, so you can’t go wrong with using these styles for client giveaways. Plus, t-shirts are an effective and useful item for business owners who want to show off their logo anywhere they go. 

Long-sleeve or short-sleeve, V-neck or crewneck, these are the best brands for custom promotional t-shirts

The Best Brands for Custom Sportswear

Sportswear is another crowd-pleaser because it offers comfort and versatility. Custom sports apparel is an excellent choice for wearing your logo on company retreats, charity runs, or other events that call for technical clothing. Performance apparel is also perfect for businesses in the fitness industry—you and your clients can wear these styles while you sweat! 

From fitness tops to sweatpants, these are the best brands for custom sportswear: 

Robyn Turk

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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