For seniors, their loved ones, and those who provide services to seniors, senior living marketing is more important than ever. The market and demand for retirement community and related services in the U.S. is immense and only expected to grow due to an aging population1:
Growth has been and is expected to be largely driven by an aging population, changes in social and family preferences, life expectancy, and health insurance reforms.
However, the senior living landscape was impacted by the pandemic and this means senior care marketing changed, too. A few statistics that show what senior living providers experienced during the pandemic2:
The assisted living and senior care facility industry is recovering from the pandemic-related low occupancy: About 75% of senior housing units that were vacated during the pandemic have been re-occupied,3 but there are still challenges surrounding workforce, supply, and living preferences of seniors and loved ones.
Just as how we approach work, shopping, and school has been impacted by the pandemic, assisted living and senior living marketing has, too. Today, due to the number of residents vaccinated against Covid-19 and the industry norm of vaccine mandates for workers, senior living providers offer communities that are among the safest places to live and work.
Key areas residents are looking at these days include:
Leverage these six tactics to market your care facility and you can feel confident you’re setting yourself up to attract seniors and loved ones who will be a good fit for your community or your professional staff including nurses, aides, and therapists.
Marketing ideas for memory care and senior living communities should include customized giveaways that are useful and appealing to potential residents, family members, and caregivers. These gifts will spread goodwill and show your customers that you care:
Aluminum Handy Emergency Flashlight
Engraved 3 LED Flashlight Keychain
Mineral Rose Gold Alpha Gift Set in Stitch Box
Full Color Bright Slice Note Caddy & Pen
Full Color Taylor Cotton Tote Bag with Pocket
Rainbow Jumbo 24/7 Medicine Tray Organizer
Full Color 17 oz. Stainless Nyla Water Bottle
13 oz. Speckled Wayland Ceramic Mug
As you market your memory care or senior care community, craft your branding to speak to different target personae including residents, patients, caregivers, and loved ones. Your dialogue is ongoing and trust-based, so let your careful, compassionate approach come through in all your marketing efforts. And thank you for all you do daily for our elders.
Sources:
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