Brand Highlight: MiiR®

Welcome to the drinkware you can feel good about—really, really good about. MiiR® products are rooted in environment and community values, product quality, and exceptional style. Let’s take a look:  

  • Values: MiiR is committed to giving more and taking less. This means prioritizing business practices and strategies that preserve the long-term viability of people and planet. Read on for all the details—they’re impressive!
  • Quality: MiiR drinkware, including custom MiiR mugs and custom MiiR tumblers, boasts top quality construction, ergononic designs, and durable finish options. Gushes WIRED Magazine, “The build quality is as robust as an F-150, and the powder coating has been almost bombproof so far. If I dropped it off a rock wall while climbing, I wouldn’t worry about its survival for a second.”1
  • Style: Shop MiiR drinkware products and enjoy a visual treat. Recipients carry custom MiiR tumblers like a prized accessory.

History of the MiiR Brand

MiiR makes premium stainless steel vessels for coffee, beer, wine, and food. The most popular MiiR drinkware includes MiiR tumblers, water bottles, and MiiR camp cups. But their brand does so much more than produce high-quality drinkware. Here’s their origin story:  

  • A Broken Femur and a Bright Idea: It all began on the ski slopes. MiiR’s founder and CEO, Bryan Papé, had a bad ski accident that could have been fatal. His femur bone broke in half, which could have disrupted the femoral artery, but luckily, did not. In the moments after the crash, not sure how or if he would make it out, he realized he hadn’t done what he wanted to do in his life. He realized he wanted to do more for others and for the world. So he did. Papé started MiiR with his wife, Rebecca Papé, in 2009.
  • Work When It Works (+ World Travel): The company is based in Seattle and encourages employees to work from home, work remotely, work while traveling the world, and come into the office when they need to. The couple believes world travel results in empathy, connection, and community.
  • Giving, Giving & Giving: Since day one, their company has included generous giving, and not giving as a percentage of profit, but giving as a percentage of revenue. Even during their first five years in business, when they were not yet a profitable company, they gave back. Their giving is woven into the fabric of the business culture and the business plan, not merely an add-on based upon “extra”. They set aside a portion of revenue to fund projects focused on clean water, a healthy environment, and strong communities. Every MiiR product sold helps fund nonprofit organizations that work to empower communities, while investing in the health of our natural environments.

What We Love Most About the MiiR Brand

Let’s look a little closer at the things that matter most to MiiR—the reasons why MiiR drinkware is more than just a vessel—each MiiR product makes a statement about health, community, and caring.  

Giving Back: We’ll Drink to That!

  • Generosity Driven: With design, generosity and sustainability at its core, MiiR adamantly and actively contributes to the flourishing of people and planet. Each year, they invest a portion of top-line revenue into trusted nonprofit organizations who work to uplift communities while benefiting the health of the natural environments. To date, MiiR has given over $3.8 million, empowering over 200 organizations working across 26 countries. And every day they work on new ideas and innovations to keep MiiR moving forward and growing. The more they grow, the more they give.
  • Climate Neutral: MiiR is a Climate Neutral Certified brand, which means that they commit to measuring and offsetting 100% of their carbon footprint every year, while working to reduce emissions across the supply chain.
  • B Corp: Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. In 2021, MiiR made a “Net Zero by 2030” commitment that the activities within their value chain will result in no net impact on the climate from greenhouse gas emissions.
  • 1% for The Planet: MiiR is part of 1% for the Planet, a global network of businesses, nonprofits, and individuals working together for a healthy planet. MiiR is unique in that they give more than 1% of revenue to community-led environmental organizations.
  • Evergreen: As a certified Evergreen® business, MiiR is part of a group of purpose-driven leaders with the grit and resourcefulness to build market-leading businesses that make a dent in the universe. To become Certified Evergreen®, MiiR went through an extensive, rigorous assessment with the intention of continual improvement and enduring excellence around values, practices, and people.

Quality: The Magic of MiiR

When you want a piping hot or icy cold drink to stay that way, you can count on MiiR’s 18/8 grade stainless steel and Thermo 3D® double-wall, vacuum-insulation to keep drinks at temperature longer.  Handles are sturdy and ergonomic. Plastic lids are shatter-proof and BPA-free. 

Style: Drinkware You Can Build an Outfit Around

MiiR products feature a durable Hardshell™ powder coat exterior. This sturdy matte finish preserves product appearance, keeping it beautiful no matter where your recipients go.  

How You Can Use MiiR Promotional Products

When you attach your logo to products from such a values-driven leader in quality drinkware and compassionate culture, your brand and business benefit. When you’re looking for a customized gift to show customer appreciation, welcome new employees, and thank guests for attending your special event, make it a MiiR product to maximize your impact, thrill your recipients, and help enrich communities and the environement, as well.  

Popular MiiR Drinkware You Can Customize

We’ve curated a collection of MiiR drinkware whose form and function are especially popular among small businesses looking to promote their brand while doing good. Check out these favorites:  

MiiR® 27 oz. Bottle: Featuring a leakproof Perfect Seal™ lid, a Hardshell™ powder coating, and B Corp certification for responsible sourcing, this branded MiiR water bottle will be the envy of the hiking trail. 

MiiR® 10 oz. Vacuum-Insulated Wine Tumbler: Featuring Thermo 3D® vacuum-insulated stainless steel this stylish tumbler keeps wine chilled (or hot drinks hot) for longer. Plus, the Hardshell™ powder finish makes your logo pop. 

MiiR® 12 oz. Climate+ Tumbler: Irresistibly understated, this MiiR tumbler whispers “notice me” (and they will). This stainless steel tumbler is responsibly sourced with a B Corp certification, and is made with 110% of carbon emissions offset. 

MiiR® 16 oz. Climate+ Tumbler: This sleek, stainless steel travel tumbler features a 100% recycled and recyclable lid (using no new plastic) and it also offsets 110% of its carbon emissions. Cheers to that—and to your branding laser engraved on the front! 

MiiR® 12 oz. Vacuum-Insulated Camp Cup: Can a camp cup make you feel like you’re glamping? If it’s this one, the answer is “yes”! This MiiR camp cup features Thermo 3D™ double-wall, vacuum-insulation technology and a press-on lid that keep hot drinks hot and cold drinks cold for longer. The Hardshell™ powder finish holds up around the campfire and the conference table. 

MiiR® 20 oz. Vacuum-Insulated Wide Mouth Bottle: This stylish bottle features a wide-mouth opening for easy cleaning and adding ice cubes. The trendy matte colors and Hardshell™ powder coating make the perfect background for your laser engraved logo. 

Attach your small business brand to a feel-good brand your recipients will be proud to show off, when you customize a piece of MiiR drinkware.  

Sources: 

  1. https://www.miir.com/
Karleen Wise Andersen

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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