Everyone knows Post-It® Notes, and everyone has used them at some point or another. You likely have at least one stack of them somewhere in your home office! But do you know why they’re so popular, or how they became the office staple they are? Learn all about the Post-It brand and how you can use it to promote your own company.
Like many great inventions, Post-Its started with a fail. In 1968, inventor Spencer Silver was attempting to create an adhesive strong enough to use in aircraft construction¹. Instead, he made an adhesive that was weak and pressure-sensitive. Then he failed repeatedly to find an application for it; he even tried using it for a sort of sticky bulletin board, but that sticky side collected dust too quickly to stay sticky for long².
Then in 1974, Silver’s friend Art Fry approached him with a problem. His bookmarks that he used to keep track of songs in his hymnal kept falling out. And so, the first Post-It note was made into a bookmark, but even this wasn’t enough to get his product off the shelf with his employer, 3M.
Silver and Fry worked together, pushing for the growth of the product while using it frequently themselves in the office. Finally, in 1977, the then called “Press n’ Peel” was launched to an underwhelming market reception. Only after years of aggressive marketing did the rebranded “Post-It Note” finally take off in 1960. Today, Silver enjoys seeing his product become a cultural phenomenon3, as necessary in the office as paperclips and staplers.
There are two things about Post-It Notes that make them so appealing to consumers:
Because Post-It Notes are an office essential, there are two major ways custom Post-It Notes can benefit your business:
This three-dimensional piece of art is a great gift for any occasion. Featuring your custom branding in brilliant full color on all four sides, this Custom Post-It Note cube offers hundreds of notes for lasting brand visibility. A great gift and desk decoration, customers and employees alike love these cubes.
This delightful Post-It offers a full custom print! With a full bleed for stylish note taking, these Post-Its make an excellent giveaway that stands out wherever your customers post it. Create your own post-able schedule as shown, or create your own unique design to make your custom branding pop.
Everyone needs a lined set of Post-Its in their life, whether it’s for list-making, jotting down quick messages, listing contact info, or just keeping your notes tidy on the page, every customer needs at least one of these in their life. Make your brand the one they keep close when you share these convenient note stacks.
Tidy, tasteful, and bursting with color, these promotional Post-Its are a great way to offer lots of note-taking space while keeping your brand in sight. Compact and easy to take anywhere, these gifts are easy to share. Customize for your next trade show, employee giveaway, front desk handout, and more.
This highlighter offers the perfect two-in-one marking experience, with colorful ink for permanent highlighting and a secret dispenser of sticky flags for more removable notes. Choose from a variety of colors to match your branding style and mark your colors in the lives of your customers.
The history of the Post-It brand is a classic accident-makes-success story that led to products as essential as the pen itself. With your brand on these office staples, customers will be sticking your brand up all over their homes and offices. Share your own Post-It Notes with customers and employees alike for a more professional (and more fun) place to do business.
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