CBD Basics: Benefits, Uses, and Why More Brands Are Promoting with CBD

Few promotional products will excite your customers like CBD-infused items. The sheer interest and curiosity that CBD products have garnered make them one of the best products to draw eyes and attention toward your brand. That means you really want to know what you’re delivering when you offer CBD products with your logo on them. We’ll dig into what CBD is, explore what makes it good, and show you how you can create your own custom CBD promotions for your business.

What the Hemp Is CBD?

The term CBD stands for cannabidiol. It’s a chemical derived from hemp, or cannabis sativa plant. But wait! Isn’t cannabis marijuana? Okay, let’s break this down. Cannabis sativa is a plant with two main varieties: marijuana and hemp. As different species of the same of plant, each has different benefits.

Marijuana has higher levels of THC, or delta-9-tetrahydrocannabinol, and lower levels of CBD. The THC is what gives marijuana its psychoactive effects. Hemp, on the other hand, has significantly higher levels of CBD than THC. Meaning, you won’t get the high from hemp that you get from marijuana. Instead, the surplus of CBD extracted from hemp plants offers more of a relaxing sensation.

Are There Benefits of CBD?

The benefits of CBD products are still being explored, with more discoveries coming all the time. The main effect that CBD has is a soothing feeling. The way you use CBD-infused products will influence the effects you get from it. So if you use a topical CBD ointment, you can expect a relaxing feeling on the skin, while ingesting CBD in food products will deliver stress relieving properties.

So…How Can I Enjoy CBD?

There are tons of ways that you can enjoy CBD oil. Some put CBD oil in tinctures and others use it in topical creams. The most popular custom CBD products to promote with currently are lotions, tinctures, and mints.

Rub It In: CBD Lotion

It’s easy to see why CBD creams and lotions are becoming so trendy at spas and salons. CBD massages create an extra soothing experience, and offering your own custom CBD lotion in your store allows customers to take some of that experience home with them.

2 oz. Bottle of CBD Lotion

This customizable 2oz. CBD lotion is the perfect small size for offering at both stores and vendor booths. It contains 200mg of THC-free CBD oil and only natural ingredients.

8 oz. Push Dispenser CBD Lotion

The pump-dispenser design of this 8oz. bottle of CBD lotion is what makes it a must-have for spas. Each bottle includes 800mg of CBD oil, to ensure long lasting soothing relief.

Breath of Fresh Air: CBD Mints

When it comes to CBD mints, or any CBD-infused food product, you’ll likely hear the terms full spectrum and broad spectrum. This refers to how pure the CBD is. See, there’s three kinds of CBD: isolate, full spectrum, and broad spectrum.

  • CBD Isolate: The isolate is CBD in its purest sense. It’s had all the trace amounts of terpenes, cannabinoids, flavonoids, and fatty acids removed to create a pure extract.
  • Full Spectrum CBD: Full spectrum CBD leaves in all those naturally found ingredients within the hemp plant, as they have their own therapeutic properties.
  • Broad Spectrum CBD: Broad spectrum is sort of everything but the THC. Remember how we talked about hemp having less THC than marijuana? When you get broad spectrum CBD, you’re getting everything in the hemp plant, minus that little bit of THC.

Now that we’ve covered that, let’s talk about the fun stuff. Like CBD mints!

The Sugar-Free Option

These CBD mints are sugar-free, but full of relaxing CBD. Each mint contains 10mg of broad spectrum CBD oil. Plus, not only can you customize the lid with your logo, you can even get the mints in your choice of several flavors.

CBD Mint Tin

This CBD mint tin is made to show off both your custom branding and the quality CBD mints inside. These mints also contain 10mg of full spectrum CBD each, and are available in many tasty flavors.

Just a Taste: CBD Tinctures

Custom CBD tinctures are especially popular with bars, as they can be used to add that one special touch to a cocktail recipe. They can also be used in food, which means the same rules apply when choosing CBD isolate, broad spectrum, or full spectrum tinctures.

Tincture Droplet Bottle

This tincture is made with CBD oil that contains a blends of terpenes, but no THC. You can get it in a range of flavors, or opt for one without flavor to use in various recipes at your establishment. The label comes personalized with your brand art.

Are you ready to offer a new kind of relaxation to your customers? Show us how you’re customizing CBD products to promote your business. Tag us in your new CBD branding on Facebook or Instagram!

Jessica Carreiro

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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