Promotional products work for all businesses, including (and perhaps especially) funeral homes. When looking at appropriate mortuary, funeral home or parlor promotional items for your business, focus on items that encourage a trustworthy, positive connection between you and your target audience.
The occasion of death is traumatic and the services you provide are a lighthouse in the storm. The promotional products you choose for your funeral home should leverage your unique capacity to ease stress in a time of great burden. Offer your customers a gift that makes this part of their journey a bit easier and demonstrates your concern for their well-being.
Below we present appropriate promotional items to support your funeral home business, along with key selling points and overall industry trends to keep in mind when looking to grow your business.
Choose among the items below for in-person meetings with your customers. In addition, distribute your promotional items when you participate in community events, and as part of direct mail campaigns within the area you serve. This ensures your name is top of mind when your services are needed. Based upon your budget, these items can also be offered to attendees of the funeral or memorial service.
Document Bag: Non-Woven Document Sleeve with Zipper
Pre-planning Calendar (Christian): Everlasting Word Calendar with Funeral Planning Form
Journal: Meissa Journal with Pen
Fridge Magnet: Oval Magnet 5 3/4″ x 3 3/4″
Pocket Flashlight: LED Flashlight Key Chain
Tissues: Mini Tissue Pack
Snacks: Zagasnacks Promo Snack Pack Bags-Full Color or Zagasnacks Promo Snack Pack Bags – Full Color (Trail Mix/Almonds)
Water: Bottled Water with Twist Cap – 16.9 oz
Hand Fan: Full Color Hourglass Hand Fan
Stuffed Animal: 6″ Plush Big Paw Dog with Custom Box
Stress Reliever: Cloud Shape Stress Reliever or Promotional Round Stress Reliever Ball
Calming Coloring Books: Color Therapy® Adult Coloring Book and Color Comfort™ – Shades of Relaxation (Animals)
Many funeral and memorial service businesses are seeing a decline due to a perfect storm of several factors. This makes promoting your business more important than ever.
Your promotional approach and offerings—including promotional items you pick—should reflect your ability to address current trends where it makes sense for your brand and target audience.
Certainly we are seeing shifts in customer preferences with respect to planning and personalizing funeral services. At the same time, some aspects, such as the value of a local, personal resource to turn to for planning and executing, are as important as ever. Whether in person, through community engagement and sponsorships, or via direct mail, when you include funeral home promotional items in your outreach plan, you’re assured of winning the attention of your target audience. Now that you have eyes on you, focus your messaging on any of the elements below that are true for your company:
With the changes we’re seeing in how those who pass are remembered and how surviving loved ones grieve, there is ample opportunity for your funeral business to play a leading role in supporting age-old traditions while also facilitating new directions and ceremony styles. Enjoy promoting the vital role you serve in your community!
P.S. If you’re including funeral home promotional products in a direct mail campaign, check out our blog, 5 Effective Lumpy Mail Ideas for Direct Mail Campaigns to understand why flat mail is flat-out inferior to lumpy!
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