The Many Virtues of the Much-Derided Custom Printed Plastic Pen

“Please Take One!” And we do. Every time. Whether we need one or not, a plastic pen with a logo on it moves quickly from the customer service counter to our pocket or purse, on its way to sit on a desk, in a drawer, or between two couch cushions. This happens consistently—even though we have a zillion at home and don’t need another and prefer a good metal pen anyway. Why, even as I write this I’m sitting at the auto shop staring at a click-action plastic pen with the name of my car mechanic in bright white on the barrel. Love ’em, hate ’em, or a little of both, there’s just something about the plastic printed pen with someone else’s logo on it that draws us in…. But what is that something, exactly? Let’s take a look under the hood.

A full nine out of 10 of us have at least one personalized pen—that’s more than any other promotional product and on par with the number of folks who have cell phones. Despite voice texts and mobile deposits, the pen and paper stay alive. Folks like free pens, and promotional plastic pens in particular.

But that doesn’t mean the custom printed plastic pen hasn’t undergone its fair share of tough knocks through the years. Below are some of the main criticisms faced by the hapless plastic pen, along with the trailblazers leading the charge toward maintaining the curious, persistent clout that is the customized plastic pen!

Plastic Printed Pens Are Cheap Affordable

Most plastic pens aren’t destined for heirloom status. Be that as it may, promotional pens have a CPI (Cost Per Impression) of 1/10 of a cent—making them the most affordable promotional product you can get when it comes to maximizing exposure for your brand. Here are a few remarkably budget-friendly best-sellers that deliver marketing impressions again and again:

Custom Printed Plastic Pens Are Flimsy Feel Like Metal

These gleaming pens give you a metal look and feel at a plastic price–smart math all around!

Plastic Printed Pens Are Unfashionable the Height of Fashion

Whether it’s an integrated stylus, soft touch rubberized barrel, or iridescent finish, today’s plastic pen lets you make the statement that suits your style. Check out these trendy winners:

  • Full Color Inkjet Soft Touch Maria Stylus Gel Pen
  • Full Color Inkjet Ombré Vortex Pen

Custom Printed Plastic Pens Are Bad for the Environment Eco-Friendly!

Plastic isn’t known as a friend of Mother Nature. But some plastic’s better than others and the best options mix renewable resources (like wheat or coffee) in with the plastic. These are our current favorites:

  • Full Color Inkjet Eco-Friendly Coffee Pen
  • Full Color Inkjet Eco-Friendly Wheat Gel Pen

Plastic Pens Are Boring Bold and Fun!

The latest manufacturing technology including full color logos and wrap-around imprints means your promotional plastic pen can be the showstopper you’re seeking. A few of our favorites:

Translucent Squiggle Pen

Galaxy Pen with Rope (Exclusive)

Lucina 4-Ink Stylus Pen

Matte Metallic Profiler Pen with Stylus Tip (Exclusive)

Full Color Inkjet Bright Newport Gel Pen

Allure Pen

From Coffee Bars to Car Repair, Healthcare to Home Insurance, Plastic Pens Still Spread the Word

My mechanic did a great job (50k mile maintenance in under 90 minutes) and with his Yelp profile on the barrel of the custom printed plastic pen that I stuck in my purse, chances are good I’ll make good on my promise to leave him a five-star review. Another win for the promotional plastic pen!

Take a look at our wide selection of Custom Plastic Pens and find the one that suits your style and budget. And if you’re on the fence between plastic and metal, check out our blog post Metal Pens or Plastic Pens: Which Promotes Your Brand Best? Share your favorite plastic pen with us on Facebook and Instagram.

Karleen Wise Andersen

From marketing tips to product recommendations, I’m here to help small businesses be their best.

Recent Posts

29 of the Best Email Subject Lines for Holiday Sales

The busy holiday season is quickly approaching...and with it, some of the biggest shopping moments of the year. If you’re…

7 days ago

Why It Pays to Partner Up: Add Your Logo to the Best Brands in Retail

Whether you’re looking to sport your brand’s logo or stock up on stylish giveaways, custom apparel is an excellent way…

3 weeks ago

Start Your Trade Show Planning with the Top 4 Busiest Trade Show Months

Trade shows are a fantastic time to check out your competition, make industry connections, find customer leads, and help your…

4 weeks ago

How to Pick the Perfect Calendar for Your Company

Promotional calendars are a fantastic way to boost brand visibility, drive sales, and foster customer loyalty for your small business.…

4 weeks ago

The 2024 Gift Guide: Holiday Gift Ideas for Employees, Customers, & More

The end of the year is quickly approaching...and while you’re probably *always* busy as a small business owner, this time…

4 weeks ago

Custom Swag Boxes: 3 Perfect Starter Kits for Small Businesses

In the competitive world of small business, standing out from the crowd is crucial. While exceptional service and products are…

4 weeks ago

Categories