The meaning of colors extends to all things, from the energizing glow of a yellow smiley face to the ink we use to sign a check or write a love note. Is there a hue for happiness? Will blue ink bring blue-sky thinking? Read on to learn more. And grab a pen (we recommend a promotional colored pen) in case our ink color guide inspires you to take a few notes.
When you’re signing the check after dinner, you might be slightly uplifted to find that the pen writes in blue ink. If the ink is black, you may find yourself upgrading your dining experience—maybe half a star more for sophistication? Colors, including ink colors, are attached to emotions, motivations, and memories. Whether you choose a promotional colored pen with black ink, a customized multi-colored pen with the three or four options, or a set of markers with a whole spectrum of ink colors, ink type sets a tone and has an impact.
When you put pen to paper, which ink color do you grab? Should you care? Does it matter? Research shows that it does. Different ink colors work best for different purposes, including task completion, creative brainstorming, solving, listing, doodling, and documenting.
In general, use warm, arousing ink hues (like red, orange, and yellow) to get attention and encourage alertness. Use cold, passive ink hues (like green and blue) to encourage calm and creativity.
A blue room might calm you down, while a bright red one might put you on high alert. But color doesn’t just affect mood and emotions—it also impacts how we learn. Studies have shown that certain colors can improve the absorption and retention of information (short-term and long-term memory). If a learner sees a color they associate with good feelings or engagement (like yellow, for instance) they’re likely to consume and recall the content more easily.
Use of ink color helps to accommodate all the different ways we absorb content. The more options given to engage different parts of the brain (like verbal, pictorial, and spatial), the lower the learner’s “cognitive load,” i.e., the easier it is for them to absorb and recall info. Think of a presentation that 1) takes place live, 2) features a speaker or speakers, and 3) includes background visuals like a PowerPoint or other written words. Add to that an audience member taking notes with a promotional pen with multi-colored ink, and the options to reach all audience members are nearly limitless. Each audience member has multiple processing systems available to absorb content, thus increasing learning, recall, and success.
Perhaps in a nod to color-coding gone wild (and emotions as well?), multi-colored pens are here to stay, and the reasons for that are many. With their range of colors and associated emotions, pens with multi-colored ink offer several advantages.
The meaning of colors is a particularly relevant topic when you’re choosing ink color for your promotional pen. Pick the ink that suits your branding style and use case, and when it doubt, the mighty and multi-colored ink pen deserves a shout out!
Looking to add your imprint to a promotional pen with just the right ink color? Consider these options:
Mineral Soft Touch Lucina 4-Ink Stylus Pen: You’ll find all the most popular ink colors in this mineral finished pen, including a stylus for touchscreens.
Paper Mate® InkJoy RT Pen – Translucent: All the ink colors you can imagine, and a hybrid ballpoint-gel ink that’s as vivid as can be.
Full Color Bright Soft Touch Alpha Stylus Pen: Pick black or blue ink, and enjoy a range of barrel colors to match any mood and inspire any crowd.
Satin Finish Paragon Pen with Rose Gold Trim: For sophisticated signing and serious notes, this stylus pen combines sleek black ink with a soft touch barrel in rich earthy tones and rose gold trim.
Apply the meaning of colors to things large (like cars) and small (like promotional pens). Perhaps life becomes a little more engaging, and filled with memories that last a little bit longer.
Wondering how to turn creative talents into a thriving career? Tim Lum, owner of design studio Pixel Flex, did just…
According to Forbes, 66% of American households own a pet—so marketing to pet owners can have serious payoff.1 And even if…