Meet Lizette Galindo, Outreach Specialist at St. Paul’s PACE. Lizette has over 10 years of experience in the healthcare industry and is involved with myriad groups dedicated to serving seniors, including East County Senior Service Providers and Young Professionals Serving Seniors (YPSS). As Outreach Specialist at St. Paul’s PACE, Lizette builds strategic relationships and partnerships through all kinds of community outreach to businesses, individuals, and senior communities.
A key component of Lizette’s outreach strategy is promotional products from pens.com. We stopped by the PACE offices to chat with Lizette about how she optimizes return on investment when she picks customized giveaways for PACE. Her secret? Different freebies for different folks. First, some background about the ground-breaking PACE approach and how St. Paul’s comes through for seniors:
The Program of All-Inclusive Care for the Elderly (PACE) model of care uses an interdisciplinary team approach to provide comprehensive medical and social services to seniors including preventive, primary, acute, and long-term care services. The PACE model aims to help seniors remain independent and in their homes for as long as possible.
In San Diego County, St. Paul’s Program of All-inclusive Care for the Elderly, or St. Paul’s PACE, is an outstanding option for seniors who are struggling to live at home independently. Their goal is to keep seniors safe and happy at home instead of moving into an assisted living community. For seniors who have Medi-Cal, the services that PACE offers are free, including driving them to and from doctor’s appointments, meals and activities at their day center, and physical therapy.
St. Paul’s Senior Services was the first organization to bring PACE to San Diego County. They currently serve 1,200 seniors, have eight supportive housing partnership communities, and continue to grow as they seek to provide care for even more of San Diego’s most frail seniors. St. Paul’s PACE has been serving San Diego seniors for over 14 years. They have helped thousands of low-income seniors access the health care services they need to age safely at home.
St. Paul’s PACE has a wide and varied target audience, including seniors, business groups, and health care providers. To maximize engagement, St. Paul’s PACE chooses different promotional products for each group. We asked Lizette to tell us more.
We use promotional products in many ways. For instance:
Fairs: When we go to resource fairs to do outreach, we use pens with our logo on them.
Seniors: To welcome seniors into the PACE program, we give them a tote bag with our logo on it for all their stuff. Pens with a thicker barrel are also perfect for our seniors who have trouble gripping something smaller.
Employees: For our professionals out in the field, they love pens with stylus tips that help them use their phones.
Holidays and Special Recognition: For key holidays, like Social Work Month, we like to give our social workers mugs. We’ve also given them phone chargers.
The Beatles said it best: There is a season: turn, turn, turn! For St. Paul’s PACE, seasonality is a key way to market themselves. Lizette offers this gem of advice:
Sometimes we base our marketing on the season. So, if it’s summer, we’ll hand out fans. During winter and flu season, we go with lip balm and hand sanitizer.
Lizette’s favorite giveaway? One that helps seniors connect with caregivers—not surprising for someone as committed as she is to making seniors feel safe. Lizette explains:
Our social workers provide seniors with a customized business card holder, just in case the seniors want to get in touch.
We asked Lizette about her experience working with pens.com for her promotional products.
National Pen has worked great for us. We’ve never had any issues—our logo is always printed perfectly and the pens are super durable.
Thanks to Lizette for her impressive commitment to senior care and letting us be part of her outreach to the St. Paul’s PACE target audience. Find out more about the St. Paul’s PACE program to provide all-inclusive care for the elderly by checking out their website and social media.
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