Whether you’re a nonprofit organization yourself or a small business that is proud to lend their support to a local, global, or national nonprofit, National Nonprofit Day is your time to shine. Did you know? In 2017, Americans gave a record-breaking $400 billion to a wide variety of organizations.1 Giving is an important part of our culture. Make sure it’s part of your branding!
If you are a nonprofit organization, partner with one, support one, or rely on one, this is the day to pause, reflect, and celebrate! The holiday recognizes the nonprofit sector’s impact and highlights the importance of charitable organizations. It is a great opportunity to increase awareness for your nonprofit and get more people involved.
What Day Is National Nonprofit Day?
National Nonprofit Day is celebrated each year on August 17th. Here are the days it will fall on in the coming years:
The holiday was created in 2017 by Sherita J. Herring. Herrin is a renowned speaker, best-selling author, and business strategist. She founded National Nonprofit Day to celebrate those working in the nonprofit space, and to inspire others to get involved. The date of August 17 is significant because it’s the date the Tariff Act of 1894 was signed into law, which included exemptions for nonprofit organizations and charitable institutions.
The hashtag for National Nonprofit Day is #NationalNonprofitDay. Use the hashtag to increase visibility for your posts, reels, text shares, and other social media content celebrating National Nonprofit Day.
Celebrating the National Nonprofit holiday benefits everyone, including charities and their intended recipients, and also the small businesses and customers helping to create awareness and encourage support. There are as many ways to get involved as there are causes to get behind. Enjoy brainstorming how you can make the most out of this special day.
Customized promotional products are a great way to leverage National Nonprofit Day as a springboard for ongoing engagement. As a nonprofit, this engagement can be with donors, the community, and business partners. If you’re a small business partnering with a nonprofit organization, you can use customized gifts to remind customers all year long of your values and the causes they support by working with your company. Here are a few popular options:
No matter how you celebrate, from special gifts for volunteers to a fundraising event and or new partnership, take advantage of National Nonprofit Day to boost your brand, increase awareness, and expand your sphere of influence for causes that matter. We are all elevated when your nonprofit organization thrives! Happy Holiday!
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