How to Support Working Mothers & Mom Entrepreneurs on Mother’s Day

In honor of Moms, working mothers, mompreneurs, and those who love and need them, let’s go big this Mother’s Day. Below we offer you six easy ways to channel maternal instinct and mom entrepreneur passion for a successful Mother’s Day.  

1. Share Stats That Underscore the Point

Let’s look at some stats around the superstars who manage to be maternal and badass day in and day out. Research makes clear how vital moms are in small business success: 

  • “It’s Just Business” = “It’s Just Family”: If you’re a small business owner, you know about family. According to the non-profit small business mentorship group, SCORE, around 19 percent of the 29 million small businesses in the U.S. are family-owned (operated by two or more family members). These family-owned businesses employ 60 percent of the U.S. workforce, create 78 percent of all new jobs, and generate 64 percent of the gross domestic product (GDP).
  • Women Make Small Business Go Round: Women-owned business statistics are impressive: They own about 42 percent of small businesses in the U.S. (source: American Express’s State of Women-Owned Businesses Report).
  • What Can She NOT Do? One in three women-owned businesses is owned by a mom (Source: Sapio Research).
  • Juggle Much? Most “mompreneurs” start their business at age 40 or over. And 71 percent of mompreneurs still serve as the primary childcare provider (source: American Express’s State of Women-Owned Businesses Report). One of the advantages of working mothers is their unparalleled ability to get a lot done, without fussing, and fast.
  • Kids Asleep! Now, Where Was I? About 73 percent put in extra work after they put the kids to bed (source: Vistaprint).

2. Make It Simple to Make a Sale

Curate products in your store and on your website into a Gift Collection that’s designed specifically for Moms. Popular gifts for the amazing Moms among us: 

  • Cards
  • Flowers
  • Dinner
  • Clothing
  • Jewelry
  • Spa

3. Make Moms the Stars Social Media

Call out your Mother’s Day offerings and even more, call out Moms. If you’re a working mother  or mom  entrepreneur, post your own photo and story. Post the kids or partners who help you manage your business and parent as well. Highlight employees who are Moms. Share some of the statistics above. Mother’s Day is a precious, sentimental, and sacred time for many. Your earnest accolades for the Moms in your sphere of influence help form a genuine connection between you and your customers, both Moms and those who love them. 

4. Every Mom’s a Winner at Work

Have a workplace lunch or Zoom call where prizes are given for working mothers and mom  entrepreneurs, with the goal of celebrating the resourceful and wacky in “working mom”: 

  • Most likely to come to work or Zoom call with baby food on the front of their shirt
  • Most likely to bring a kid to work
  • Most likely to keep crazy hours to accommodate kids
  • Most likely to have kids in background during Zoom calls
  • Most likely to have kids in multiple sports
  • Most likely to have more than three kids sporting events in a single weekend

Providing  encouragement to working moms during Mother’s Day pays off all year long in employees who realize you respect the struggle and care about their lives in and outside work.  

5. Moms Drink Free Here!

Whether it’s an iced latte or a lemon drop, moms and mompreneurs will appreciate your business offering them a little some extra around Mother’s Day. Could be a rose, a drink, a free appetizer or a complementary upgrade to a better table or bigger size. Every Mom will remember your kindness.  

6. Gifts to Help Your Small Business Shout Out the Moms

Give employees and customers a customized gift that shows your small business appreciates the moms among us. If you’re a mompreneur, use promotional gifts to advertise your mom-owned business:  

Put a Flower in Her Hand with Customized Pens with Rose Gold Trim

Mineral Alpha Soft Touch Pen with Rose Gold Trim: Say it with a rose—rose gold, that is.  

Engraved Aria Gel Pen with Rose Gold Trim: Nothing says elegant like this laser engraved stylus pen with elongated nose cone and rose gold trim. 

Full Color Soft Touch Basilia Stylus Pen with Rose Gold Trim: This stylus pen means business, and the rose gold trim means sophisticated mama!  

Promotional Bags for Moms Who Do It (and Tote It) All

Metallic Accent Addie Tote Bag: A little glitz for getting around town.  

Small Heavy Cotton Canvas Boat Tote: A quality bag that’s sure to be a daily accessory for years.  

Personalized Drinkware Means Hydrated Moms

11 oz. Stainless Steel Gia Wine Glass with Laser Engraved Imprint: Pick the rose gold color and your recipient’s the most elegant mom at any event.  

20 oz. BUILT® Vacuum Insulated Bottle: Some tumblers are simply more striking. This one will leave every mom feeling like the shining star she is.  

Stationery for Notetaking Moms at Home, Work, and on the Road

5×7 Journal Notebook: A journal for noting how awesome she is.  

Eco 8.6″ x 6.5″ Kraft Spiral Notebook and Pen: This eco-friendly journal and pen set is ready for action whenever a busy mom needs to jot herself a note.  

Give a Gift, Give a Hug, Give a Smile

If you’re a working mom, have a mom, or love a mom, now’s the time to do a little something. Happy Mother’s Day to every mom who makes the world go round.  

Karleen Wise Andersen

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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