Summer is about light drinks, fun drinkware, tropical flavors, and spending time away from the house. For bars, cafes, and restaurants, this means lots of foot traffic—if you know what to offer. If you don’t already have a seasonal drink line to promote your summer cocktails, now is the time to upgrade. Here are some of our best marketing tips and summer cups to make your drink line the hottest swag of the season.
When the heat is coming down and customers are sweating through their sandals, they’re not going to be looking for big mugs of hot chocolate. Cups and drinks that sell well in one season may be obsolete in another, and you want to maximize your sales all year long.
That being said, your bar or café probably already has seasonal drinks lined up for the year. But if you’re not offering your own drink line to go with it, you’re missing out. Custom drink lines not only offer trendy cups and glasses to enjoy your drinks in, they also are a powerful tool for both sales and marketing. Customers love to buy quality drinkware from their favorite venues, and when they use your drinkware in public, they become powerful promoters for your business.
If you have a drink line that isn’t selling well, or you just need tips to get your drink line started, you’ve come to the right place. Use these tips to get your custom summer cups in circulation with your customers:
Want something fresh for your summer selection? These drink ideas are sure to be a hit on hot days or sweet summer evenings:
While the most important part of any drink is the actual drink, what you put it in can make a major difference in its customer appeal. Whether you’re offering these with your own unique drink blends or offering them as their own separate swag, here are some trendy summer cup options to get your customers excited about your brand.
22 oz Rainbow Confetti Mood Cup
The ultimate party cup that comes with its own confetti effect, this trendy cup shows its true colors when filled with a refreshingly cold beverage. Perfect for summer drinks of all kinds and excellent for catering parties, topping off in-store, or just selling separate at the register.
This cup is made to shine in the summer thanks to its unique color-changing properties. Enjoy a refreshing beverage indoors then take it out in the sun to find a whole new color emerge! Customers will love the fun in the sun element almost as much as the delicious cocktails you fill it up with.
Nothing brings summer party vibes like a custom mood cup! An easy and fun indicator of when it’s time to top off your cup while having such a large capacity that you won’t need refills. Serve these with a dole whip and orange soda float for a flavorful treat that customers will remember every time they use this cup at home.
Full Color 22 oz. Pitcher Stadium Cup
Love the simple convenience of a large capacity stadium cup but want something that can go in the dishwasher? These reusable and recyclable full color stadium cups put your custom logo on display in its full colorful glory, creating its own marketing everywhere it goes. Perfect for any café or bar, everyone will love the bright colors and massive refill potential this cup has to offer.
Grande Britebrand™ 16 oz. Eco-Friendly Reusable Coffee Cup
I mean, people are still going to want their coffee no matter how hot it is (that’s what iced coffee is for,) so you might as well put your summer branding on display! These trendy reusable coffee cups are made of biodegradable wheat straw, perfect for customers who want to be planet conscious while still getting their morning coffee from their favorite bar or café.
Engraved 16 oz. Stainless Steel Ree Tumbler
Take the party to the street with this custom stainless-steel tumbler! Featuring your logo laser-engraved into the side, you can bet your logo will last through every season. Stack these up at the register for the perfect drink accessory that will allow customers to take their favorite cocktail or house-made drink to go.
11 oz. Gia Stainless Steel Wine Glass with Lid
Do you have a really classy cocktail or fine wine that a stadium cup just doesn’t do justice to, but customers still want to take it home? These portable wine glasses are made of double-walled stainless steel to keep your drinks cool all evening. Keep the bugs out and the flavor in for summer sunset watchers, or just offer it as a regular part of your summer drink line that customers can take home.
For those summer sangrias, create custom wine glasses. Add fun straws or garnishes, and your customers will post pictures of your branding to their social media.
Full Color 16 oz. Nina Stemless Plastic Wine Glass
For fun they can take to go, offer your summer drinks in colors to catch their eye. These vibrant wine tumblers come with a cap and slide sip tab to avoid spilling any of your delicious drinks. Add your logo in full color so it can be seen at concerts, picnics, and wherever else these tumblers will travel.
Note: For more to-go options, consider offering one of these stainless steel water bottles in your summer drink line.
Whether you’re a fine dining restaurant or a sports bar, customers love to take a little bit of their favorite venues home with them. Don’t let that opportunity go to waste! Fill their summer memories with your logo and flavorful drinks by creating your own drinkware line of summer cups that they can use and reuse year after year.
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