Sporting events and concerts are back in full swing and so are packed stadiums and stadium bag policies. Stadium-approved clear bags allow ticket holders to enter any arena with confidence. Below we answer common questions about stadium bags and how you can use them to draw a crowd to your small business at any large event.
A stadium bag is a transparent bag. As far as specific characteristics and requirements of a stadium-approved clear bag, the NFL’s All Clear Bag Policy1 is the most common policy (though each arena can have their own):
The requirement for clear bags for stadium events was started by the NFL back in 2015. Other organizations followed suit, including sports leagues like hockey and golf; college teams and the NCAA; plus music concerts and other arena- and stadium-events.
Clear bags for stadium events allow security personnel to check bags more efficiently and accurately. This means you get into your event more quickly and everyone is safer inside.
When you add your messaging to a clear stadium bag you gain brand exposure among thousands of event attendees. Attendees are part of a shared community of sports fans or concert goers. Excitement is high and attention is strong. This is a great environment for sharing your message. Your custom bag can include a tie-in to a sports team or performer, connecting fan enthusiasm for a great team or band directly to your small business.
Customized stadium-approved clear bags make great branding vehicles for many purposes and businesses:
We’ve taken the guesswork out of what qualifies as a stadium-approved clear bag by curating a few NFL-compliant options we think you and your customers will love:
Clear Tote with Zipper: Made of PVC material and featuring two long straps, this tote is a comfortable accessory for your arena event.
Good Value® Clear Game Tote Bag: Featuring an open main compartment and color-matched trim and handles, this bag is a snap to load.
Rally Clear Backpack: Delivering hands-free convenience, this clear backpack features a large zippered main compartment, zippered front pocket with gusset, a carry handle, and padded shoulder straps. Note that this bag measures 960 inches, exceeding NFL’s All Clear Bag policy (max 864 inches) by 100 inches.
Clear Game Drawstring Backpack: Affordable enough for generous distribution, this NFL-compliant backpack is perfect for concerts and sporting events, and promises to leave hands free for clapping, eating, drinking, and photos!
Tip: When you customize your stadium bag be sure to imprint the logo on one side only, per NFL policy.
Per NFL bag policy: Yes! Complete your promotional stadium gift by including a small clutch as well (4.5″ x 6.5″ max). You can put this inside your clear stadium bag or distribute it separately. These clutches are great for smaller personal items:
Get ready for big smiles and big fans of your brand when you distribute custom stadium bags at your next event. Your customers will appreciate being worry-free as they enjoy the game or show, thanks to your small business. Enjoy getting your brand in the middle of events where memories are made.
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