3 Ways to Boost Small Business Saturday in Your Favor

lpg paragon penLike the quote says, “Build your own dream or someone else will hire you to build their’s.”

It’s not easy to break out of the mold, quit the typical 9-5 desk job, and start your own business.  As many risks and fears, there are associated with starting your own business, there are far more gratification and satisfaction.

In general, people want to support small businesses. But when it comes down to price, small businesses, as you well know, have a hard time competing with your industries big players.

Fortunately, Small Business Saturday has gained a lot of growth, recognition, and participation over the past few years. This year you need to take advantage of everything this specially designated day has to offer your small business.

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Is Handwriting Good for the Brain? Why Pens are Like the New Keyboard

Penmanship lessons have been replaced by typing classes. High schools and colleges now permit laptops in almost all classrooms. Those attending business meetings are hidden by the backs of their screens. While typing may appear to be more efficient and useful, studies show that traditional pen and paper writing is well worth the extra effort.

Writing by hand in children

People invest in baby Einstein and other programs to help their children.s learning process begin at such an early age. People care about the success of their children. But a simple pen and paper could be doing more than all of these computerized learning programs. Children who write by hand have better letter recognition which is the strongest predictor of reading ability.

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Promote in Style with Custom Stylus Pens

Stylus Paragon Pen

Top Selling Stylus Paragon Pen (Shown Above)

The days of keys and buttons are diminishing as non-smartphones become a thing of the past. However, even the newest technology does not come without challenges. One struggle with smartphones can be the touchscreen. Large fingers, clumsy fingers, acrylic nails, and even poor eyesight all contribute to words with jumbled letters that leave the recipient playing decoder.

Most people have attempted to use the tip of a pen or pencil only to find that the sensors of the smartphone screens know better. Getting that perfect precision to accurately hit all the correct letters is nearly impossible unless you use a stylus!

Traditional stylus tends to be small, thin and is easily lost. What is the point of having a stylus if you never have it on you when you need it? That is why you need to entice your prospective or current clients with a stylus pen combo.

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Personalized Pencils for Back-to-School

full color pencilsIt is back to school time! From haircuts to the first day of school outfits, it is a familiar season that everyone knows far too well. Teachers are organizing their desks and collecting their lesson plans, principals are preparing the first-day assembly. What can set your school apart from others and create a sense of community that every student is urging to feel?

Having personalized pencils or other school supplies with text such as “I am part of Mrs. Torrence’s 2nd grade class” or “Hardworking Student of Hillside Elementary” can create a sense of belonging that students appreciate.

For some children, school supplies are not affordable for their family. Although a pencil seems like such a small gesture, for the child that doesn.t have a pencil on the first day of school, you have just made their world so much brighter.

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Make your Marketing Colorful

Colored PensWhile you can say your message with words, you can also portray the feeling behind that message with different colors!

Marketers and advertisers have been using the psychology of colors for a long time to help reinforce their brand image. Our new shop by colors pages organizes all of our promotional items by the colors in which they are available so you can quickly narrow down your options by the feeling you are trying to portray.

Our Shop Red page is perfect for those looking to portray energy, passion, desire, and confidence. Red can also stimulate an appetite; so for all of those restaurants and food businesses, red is for you!

Our Shop Orange page is perfect for those adventurous ones full of enthusiasm! Orange has also been associated with giving off affordable and creative vibes.

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Recharge Your Promotions Campaign with Portable Chargers

portable chargerOur society today is extremely mobile. Conference calls happen while you’re driving to the airport with your headset on. Emails are replied while you’re pumping gas, and business hours are no longer limited from 8 to 5. The biggest facilitator in this cultural shift was the introduction of internet capabilities on wireless devices such as smartphones, tablets, and computers.

Most people use one smartphone for both their work and personal use. But what happens when you’re on an important call, you see a text message from one of your family members come through, and then you notice that your battery icon is displaying that little red sliver notifying you that you.re down to the dangerous 3%. You shouldn’t have to be put in that situation of choosing between finishing the call or replying to your family member before the battery runs out.  And until the bionic battery with a 300 active hour charge life is invented, this is a situation that almost everyone will continue to face on a regular basis.

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Celebrate Independence Day Promotional Products!

4th of JulyA whopping 150 million hot dogs will be smothered in ketchup, mustard, grilled onions and peppers. Smoke from grills will fill backyards spanning the 3.79 million square miles of our country. Fireworks will decorate the night sky with bright colors and their smoky paths. Memories will be made and laughter will be shared as 41 million Americans enjoy the hospitality of a friends. home this Independence Day.

While the Fourth of July is an iconic American holiday, remembering our independence and all the sacrifice it took to achieve it is far from a lighthearted topic. Our country, the land of the free and the home of the brave, came at a high cost. Patriotism has been well earned and is well deserved from every United States Citizen.

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Heat Up Your Marketing Efforts with Promotional Products for Summer

30+ reasons to love summerNot every company can have their logo on a banner that.s flying off the back of a jet on a bright, summer day. Few can have messages written in smoke, displaying their company slogan for thousands and thousands of people to see. Thankfully, there are more affordable options to effectively promote your company during the summertime.

National Pen has gathered about 30 products that are perfect for summertime and ideal for your marketing budget. Whether these products are in the hands of your loyal customers, enthusiastic employees or potential clients, these summer promotional products give your company 30+ reasons to love summer. When else do you have the opportunity to give away fun beach mats with your brand name?

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Shop by Industry

shop by industryIf pens are the only promotional items to come to your mind, then our new Shop by Industry page is just for you! Because you specialize in a specific field or industry, we specialize in out-of-the-box marketing thinking! We created a variety of promotional items that are industry specific for four of our largest industries.


As much as we wanted to help you design the blueprints of your next big project, we thought we would be more useful helping you with the marketing. I hope your blueprints came out as awesome as our brand new Construction Page! We found items like a 6 in 1 Screwdriver, a Hard Hat Stress Reliever, and a Koozie 6-Pack Kooler lunch bag that we thought are perfect for your industry that can be branded with your company name AND we put them all in one spot!

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