How to Pick a Color For Your Promotional Product

Promotional Products Are Designed To Elicit a Response From Your Client

Custom USB DrivesWhether you’ve selected a high-quality pen, a keychain flashlight, a travel mug, or a desk calendar as your promo item, the goal is to elicit a lasting and positive response from your client. One of the key considerations to make when strategizing around your promotional item purchase is to think about the impact that various colors will have on your target audience. Colors have been linked to physiological reactions in humans, so it pays to delve a little deeper into the impact that color selection will have on the effectiveness …read more

Product Spotlight: Promotional Pens that Light Up

Light Up Custom PensGive a Promotional Gift That Can Brighten Anyone’s Day! Pens have long been considered one of the most effective promotional items on the market due to their functionality and low cost. Promotional pens that light up are an exciting new way to add an extra level of function – while increasing the novelty factor over a standard pen. Pens are always going to be well received, and now you’ll be able to go one step further and offer a promotional giveaway item that will create buzz and excitement at any venue.

Why Promote Your Business With a Pen That Lights Up?

Everyone knows that pens are useful – but what is the utility factor for a pen that lights up? Illuminated pens come in a few varieties. Some have grip surfaces …read more

Shop new, lower prices on EVERYTHING!

Lower PricingPromotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer’s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.

Most marketing managers understand the benefits of customized promotional giveaway items, but they’re constantly working against a spending budget that limits the amount of promo items they can buy. At …read more

Showdown: Fountain Pens vs. Ballpoint Pens

In this age-old battle of classic versus modern, artistic versus practical, and reusable vs. disposable, you’ll learn more than you ever wanted to know about fountain and ballpoint pens, from the promotional product company that brings you the best of both:

A History
While the first practical fountain pen was patented by insurance salesman Lewis Waterman in 1884, the oldest known fountain pen in existence dates all the way back to 1702! Today’s fountain pen is based on a thousand-year history of the conventional quill pen, originally created when inventors discovered the natural ink reserve found in the hollow channel of bird feathers, and aimed to recreate it.

The ballpoint pen was first patented in 1888 by John …read more

Brand-in-a-Bag! Why Custom Bags are a Great Giveaway

Personalized Tote BagsAre you tired of taking home the same kinds of promotional items from tradeshows and conferences? Your clients probably feel the same way! If customized pens, pencils, and notepads just aren’t cutting it for you anymore, crank up your marketing game and feature something different at your next company event: custom bags. After all, the best promotional items are ones that look good and can be used time and again (and publicize your brand in the process), and what could be better than a personalized tote bag, travel bag, or backpack?

If you’re looking for a new way to promote your business and impress your clients and competitors, you’ve found the right place. You’ll …read more

The World’s Most Expensive Pen

World Most Expensive PenAt National Pen, we stand behind our wide selection of promotional products, especially writing utensils. From plastic to metal, gel ink to rollerball, the possibilities for your personalized pens are endless—we even have custom pens that light up! But while we strive to provide you with every possible option, we can’t provide you with this: (photo of aurora diamante pen) the Aurora Diamante.

But why, you might ask…One of our main goals is to accommodate our clientele (you) with quality, affordable options, and well, as far as pens go, this one’s not cheap. In fact, at a retail value of just over $1.4 million dollars, the Aurora Diamante is the most expensive fountain pen on the planet, and for good …read more

Tradeshow 101: Everything You Need to Know to Prepare for a Tradeshow

TSLAC Staff Connects with Texas Library Association at Annual Conference 4.24-27.13If you’ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You’re not sure what to expect, or what’s expected of you…and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business’s target demographic, network with other organizations on your business’s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to “wow” the crowd! Here’s what you’ll need:

  1. An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative…think professional…and your table will do half of the work necessary to engage your audience.
  2. A well-rehearsed elevator spiel. Once you’ve attracted interest, it’s time to talk to people. Be ready with a concise, interesting, 30-second or less description about your business. Think of it as a commercial or pitch that tells your audience everything they want to know and what you can offer them. A well-executed elevator spiel will help encourage further questions, interest, and interaction between you and the people you meet (which is your goal!).
  3. Promotional materials. Guests expect to take something away from your table (and not just your business card), so come prepared with memorable, useful collateral to hand out! Custom USB flash drives, pens and lanyards are great takeaways that can be reused again and again in the workplace as reminders of your business. Or, go all out with larger personalized items like travel mugs, apparel, or tote bags, and leave a lasting impression on those you meet with a promotional product that’s functional in and out of the office. Check out our list of selections for all of these tradeshow giveaways today!

With our help, you’ll look like a pro at your first …read more

How to Choose the Custom Pen That’s Best for Your Business

Plastic or metal? Retractable or twist? Rollerball or super glide? Brand name or generic? Should it have a grip? What color should it be?

squiggle penThe options for your personalized, business-branded pens are endless at National Pen, but sometimes it gets harder to decide with the more choices you have. Fear not! Choosing the perfect pen for your business is easy if you know what questions to ask. So, to ease your promotional pen-shopping anxiety, we’ve put together a list of three simple questions (and possible answers), to help you guide yourself towards the best custom pen for your company.

Question 1: What does your business do? How would you like it to be represented?
It’s important to consider the general attitude of your company. …read more

What Does Your Handwriting Say About You?

Did you know that how you write can indicate more than 5,000 personality traits? The size of your letters, spacing between words, shapes of letters and more can all signify different characteristics. Handwriting analysis (also known as graphology) can even be used for detecting lies and revealing possible health ailments.

Check out the infographic below to learn what your handwriting says about you. It’s also fun analyzing the handwriting of your friends and family members, so be sure to hand it off or pass it along!

What Does Your Handwriting Say About You? …read more