Quirky & Creative Promotional Ideas to Get You Noticed

Does your small business have a big sense of humor? Our creative promotional ideas are designed to share your playful side, bring a smile to your target audience, and make your brand stand out in a crowd. And if you’re ready to consider wackier ways to promote your business, we’ve got your wild side covered too. With these unique ways to promote your business, you’ll get budget-friendly options that don’t skimp on the fun while encouraging customers to connect with your brand. 

Mascot

Not just for sports fans, everyone loves a mascot! Mascots are memorable, community-building forces that lighten up any event, represent values, and add an emotional element to your brand. If a picture is worth a thousand words, well, a mascot—that’s a whole library. Your mascot can be as simple as a poster board cut-out, an integrated part of your logo and signage, or a costume worn by an employee at trade shows and other events. If your mascot is a costume-clad participant at your next event, they can lead cheers and chants, and distribute giveaways using a t-shirt cannon to truly get a crowd on its feet and following your brand’s lead. 

T-Shirt Cannon

For events of all kinds, t-shirt cannons are a great way to go overboard on the wacky wow factor at an event without going overboard on expense. Your goal might be to get a seminar crowd awake during an afternoon session after a heavy lunch, or to ensure the employee outing is one for the memory books. No matter how you use it, a t-shirt cannon delivers excitement and community while focusing all eyes on you—and whatever giveaways you choose to launch into the crowd!

Tip: Find great giveaways that are launch-friendly with our blog, Logo T-Shirts & Everything Else You Can Put in a T-Shirt Cannon

Wacky Giveaways

Choose promotional products that attach play, fun, or zaniness to your branding. Below are a few of our favorite giveaways that are budget-friendly and bring out the kid in any crowd! 

Wooden Nickels 

6″ Fantastic Frog 

TangleJunior Puzzle 

Thumbs Up MopToppers® Pen 

Tip: For more unique promotional items, check out our collection of novelty pens with logo as well as our  newest custom giveaway options.

Themed Event

A creatively themed event that encourages guest participation is a great way to add impact and draw a crowd. For example: 

  • If you own a spa or nail salon, host a Barbie-themed spa day where guests dressed in costume get an extra service or a customized manicure set (in Barbie pink, of course!).
  • If you run a pet adoption facility, host a kid-centric “come as your favorite pet” party.
  • If you’re participating in a job fair, host a snack break or networking event where candidates can pick the giveaway that suits their favorite downtime activity, e.g., baseball, soccer, volleyball, or football stress ball; notebook and pen sets for journaling, cooking utensils, tools, wine accessories, and more. Adorn the room and tables with down-time themed decorations, and show candidates know your company is looking for the complete human, not just the robotic worker, and that your company has a fun side!

Social Media Contest

Use social media to run a contest with a theme attached to your brand. Along with a grand prize, ensure all entrants feel like winners so your brand equity rises among all who play. For example: 

  • If you’re a pet groomer, your contest could be for the best “I love my pet” shot. Contestants tag your business and the winner gets free grooming services. Runners up get a coupon or complementary pet toy or grooming supply when they come for their next service.
  • If you’re a pre-owned car dealer, your contest could be contestants taking a selfie in front of their dream car. The winner gets a free short-term lease and entrants get free travel tumbler (customized with your logo and car cupholder approved, of course!) when they come in for a test drive.

Final Thoughts on Creative Promotional Ideas

When it comes to unique ways to promote your business, keep in mind that it’s okay to go a bit out of character, a tad off-brand, a wee bit wacky. The best creative marketing ideas give people pause, and encourage prospects to think of your small business in a way that maybe they hadn’t before. Just like in non-promotional settings, more exposure can mean a deeper connection. What might look like just a wacky marketing idea is really a good way to humanize your brand and make it multi-faceted. Let your promotion bring out the lighter side of your small business and your target customer—and watch stronger customer connections follow! 

P.S. For more creative ways to promote your business with custom giveaways and unique promotional items, check out these blogs:  

Karleen Wise Andersen

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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