Product Spotlight: Promotional Pens that Light Up

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Light Up Custom PensGive a Promotional Gift That Can Brighten Anyone’s Day! Pens have long been considered one of the most effective promotional items on the market due to their functionality and low cost. Promotional pens that light up are an exciting new way to add an extra level of function – while increasing the novelty factor over a standard pen. Pens are always going to be well received, and now you’ll be able to go one step further and offer a promotional giveaway item that will create buzz and excitement at any venue.

Why Promote Your Business With a Pen That Lights Up?

Everyone knows that pens are useful – but what is the utility factor for a pen that lights up? Illuminated pens come in a few varieties. Some have grip surfaces or pen bodies that illuminate with a soft glow. These help shed light on your specific marketing slogan or logo by shining directly through the housing of the pen and displaying the logo in a backlit glow. Other pens are available with mini flashlights built into the housing of the pen, which permits writing in low levels of light. These pens are even functional as mini-flashlights, which provides significant benefit to the client who spends significant time in his or her vehicle.

Whichever Light Up Pen You Select – You’ll Find Them Affordable and Effective!

Light-up pens are available in a variety of styles and configurations. Some feature powerful flood beams that can act as close quarters flashlights, while some have built in spot beams that can illuminate from surprising distances.  Many feature aesthetically pleasing, glowing pen bodies that use high quality inks and roller mechanisms. These pens are designed to be fun to use, yet also highly functional. No matter which style you choose for your organization, you’ll be glad you chose to innovate with an illuminated pen.

Shop new, lower prices on EVERYTHING!

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Lower PricingPromotional items can help your company drive bottom line results by putting your logo, corporate image, or brand into the hands of customers and prospects. These items are designed to deliver a clear message that you WANT to continually earn your customer’s loyalty. From pens and stationery, to travel mugs and sports bottles, promotional items can help businesses both new and established earn more market share and increase customer satisfaction.

Most marketing managers understand the benefits of customized promotional giveaway items, but they’re constantly working against a spending budget that limits the amount of promo items they can buy. At National Pen, we’ve just made the job of the marketing manager that much easier – with new, lower prices on EVERYTHING!

Customized pens are a terrific product to give to just about anyone, due to their low price and real-world usefulness. The utility of a pen is undeniable – evidenced by the fact that few people will turn away a custom pen, no matter how many pens they already have in their drawer. And now, with our new, lower pricing on a variety of custom pens, you’ll be able to either distribute a larger number of these enticing giveaway items, or invest in a higher quality of pen – for less money than you’d ever thought possible.

Sports bottles and travel mugs are phenomenal promotional items, as most consumers use either of these on a daily basis. Put your logo or brand name in front of a client or prospect every day, and you’ll see returns on your marketing investment. Now you have the ability to increase your market penetration by being able to purchase more promotional product – with no increase in total, delivered cost!

No matter which cheap promotional item you feel will help drive your business, National Pen has the pricing and product assortment to help support your marketing needs. With a massive inventory of pens, keychain flashlights, stationary items, bags and coolers, office items, and home and auto goods, you’ll find the promo items you need – at a price that can’t be beat! With our new, lower prices on EVERYTHING we sell, your customers will thank you for investing in these high-quality marketing products.

Showdown: Fountain Pens vs. Ballpoint Pens

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In this age-old battle of classic versus modern, artistic versus practical, and reusable vs. disposable, you’ll learn more than you ever wanted to know about fountain and ballpoint pens, from the promotional product company that brings you the best of both:

A History
While the first practical fountain pen was patented by insurance salesman Lewis Waterman in 1884, the oldest known fountain pen in existence dates all the way back to 1702! Today’s fountain pen is based on a thousand-year history of the conventional quill pen, originally created when inventors discovered the natural ink reserve found in the hollow channel of bird feathers, and aimed to recreate it.

The ballpoint pen was first patented in 1888 by John J. Loud, a leather tanner who needed a pen that would write on his leather products. While his model worked on coarse surfaces, it didn’t prove capable of common-use letter-writing. It wasn’t until 1938 that a frustrated Hungarian newspaper editor, László Bíró, filed a British patent on the first controlled flow ballpoint pen, not unlike the custom rollerball pens we have available…and changed the (pen) world forever!

How They Work
Fountain Pens
allow for natural ink flow from the ink reservoir through the nib (the tip of the pen). The speed and angle of the nib controls the width of the strokes as you write, and ink cartridges, though disposable, must be replaced manually as they are used.

Ballpoint Pens are today’s dominant pen, viewed as cleaner and more practical than the fountain pen. These disposable writing utensils dispense ink through a ball bearing at the point of the pen—roll it any direction and a uniform stroke of ink will appear.

So…
It’s up to you! Use a fountain pen if you’re looking for ink control and expressive lines with varying widths that’ll impress your friends, or turn to a ballpoint pen if you want something that’s low maintenance, disposable, and easy to use and replace. With pros and cons to both, it makes sense to have one of each… and you can find them at National Pen!

Brand-in-a-Bag! Why Custom Bags are a Great Giveaway

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Personalized Tote BagsAre you tired of taking home the same kinds of promotional items from tradeshows and conferences? Your clients probably feel the same way! If customized pens, pencils, and notepads just aren’t cutting it for you anymore, crank up your marketing game and feature something different at your next company event: custom bags. After all, the best promotional items are ones that look good and can be used time and again (and publicize your brand in the process), and what could be better than a personalized tote bag, travel bag, or backpack?

If you’re looking for a new way to promote your business and impress your clients and competitors, you’ve found the right place. You’ll love our selection of customizable bags that are perfect for any brand. From personalized duffle bags to briefcases, you’re sure to find a style that suits the identity of your company, and, in a time when disposable plastic shopping bags are losing popularity, our reusable tote and plastic bags are ideal for demonstrating your business’s sustainable mindset while getting your name out there in the produce aisle!

Give the crowd something they can use. Consider custom bags for your next promotional takeaway item!

The World’s Most Expensive Pen

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World Most Expensive PenAt National Pen, we stand behind our wide selection of promotional products, especially writing utensils. From plastic to metal, gel ink to rollerball, the possibilities for your personalized pens are endless—we even have custom pens that light up! But while we strive to provide you with every possible option, we can’t provide you with this: (photo of aurora diamante pen) the Aurora Diamante.

But why, you might ask…One of our main goals is to accommodate our clientele (you) with quality, affordable options, and well, as far as pens go, this one’s not cheap. In fact, at a retail value of just over $1.4 million dollars, the Aurora Diamante is the most expensive fountain pen on the planet, and for good reason. Crafted from pure platinum, encrusted with 1,919 De Beers diamonds (that’s more than 30 carats), and topped with an 18-karat gold nib, it seems this pen’s dollar value might be right on the money. And while the Italian-based Aurora Company, established in Turin in 1919, is willing to personalize this gem with your portrait, signature, or coat of arms (and possibly business logo), we’re unable to carry it as a promotional piece option because of its extreme exclusivity—only one of these pens is available for purchase every year. Just one!

While the Aurora Diamente is clearly the leader of the pack when it comes to fountain pens, if you’re looking for a sleek and classy promotional item to personalize for your business at a reasonable price, look no further than the Paragon or Fairway. No pen says “luxury” better, and they’re at an affordable price!

Tradeshow 101: Everything You Need to Know to Prepare for a Tradeshow

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TSLAC Staff Connects with Texas Library Association at Annual Conference 4.24-27.13If you’ve never tabled a tradeshow event, preparing for your first one can be a daunting task. You’re not sure what to expect, or what’s expected of you…and National Pen is here to help! Participating in a tradeshow is a great way to directly address your business’s target demographic, network with other organizations on your business’s behalf, and stand out of the crowd in a sea of competition. Take our advice and prepare in advance to “wow” the crowd! Here’s what you’ll need:

  1. An eye-catching table set-up. The truth about judging a book by its cover is that, well, most people do take advantage of every opportunity to step your table up a notch; bring your own branded table cover; if backdrops are allowed, have something appropriate prepared; if outlets are available, consider incorporating a looping digital presentation. Think creative…think professional…and your table will do half of the work necessary to engage your audience.
  2. A well-rehearsed elevator spiel. Once you’ve attracted interest, it’s time to talk to people. Be ready with a concise, interesting, 30-second or less description about your business. Think of it as a commercial or pitch that tells your audience everything they want to know and what you can offer them. A well-executed elevator spiel will help encourage further questions, interest, and interaction between you and the people you meet (which is your goal!).
  3. Promotional materials. Guests expect to take something away from your table (and not just your business card), so come prepared with memorable, useful collateral to hand out! Custom USB flash drives, pens and lanyards are great takeaways that can be reused again and again in the workplace as reminders of your business. Or, go all out with larger personalized items like travel mugs, apparel, or tote bags, and leave a lasting impression on those you meet with a promotional product that’s functional in and out of the office. Check out our list of selections for all of these tradeshow giveaways today!

With our help, you’ll look like a pro at your first tradeshow.

How to Choose the Custom Pen That’s Best for Your Business

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Plastic or metal? Retractable or twist? Rollerball or super glide? Brand name or generic? Should it have a grip? What color should it be?

squiggle penThe options for your personalized, business-branded pens are endless at National Pen, but sometimes it gets harder to decide with the more choices you have. Fear not! Choosing the perfect pen for your business is easy if you know what questions to ask. So, to ease your promotional pen-shopping anxiety, we’ve put together a list of three simple questions (and possible answers), to help you guide yourself towards the best custom pen for your company.

Question 1: What does your business do? How would you like it to be represented?
It’s important to consider the general attitude of your company. Fun? Serious? Professional? Creative? The nature of a company is usually somewhat defined by the nature of its work, and ideally, your pen should reflect this. For example, a design firm might prefer a uniquely shaped, contemporary looking pen (like a squiggle pen), while a hospital might lean towards something more practical or conventional (like the Executive Cirrus).

Question 2: What pen works with your company logo?
Different pens have varying imprint specifications, and finding the one that works best with the shape and color of your logo is imperative to successful production. Is your logo round? Vertical? Horizontal? In addition to size, consider the color of your pens. 1 color? 4 color? Do you want your logo printed on the pen, or engraved? When it comes to the technical stuff, feel free to contact us with any questions you have and we’ll help you find the right model for the design you’re envisioning.

Question 3: How will your pens be used?
While we’d all love to handout le crème de le crème of writing instruments to tradeshow passerby and clients, we know that marketing budgets don’t always allow for it. Compare the importance of quantity and quality. Will you be retailing your personalized pens, or simply using them as free promotional takeaways? At National Pen, we pride ourselves on affordable quality, so let us point you to the pen that’ll serve your needs best, for the best value.

There you have it: a pen-shopping guide that’s as easy as 1-2-3.

What Does Your Handwriting Say About You?

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Did you know that how you write can indicate more than 5,000 personality traits? The size of your letters, spacing between words, shapes of letters and more can all signify different characteristics. Handwriting analysis (also known as graphology) can even be used for detecting lies and revealing possible health ailments.

Check out the infographic below to learn what your handwriting says about you. It’s also fun analyzing the handwriting of your friends and family members, so be sure to hand it off or pass it along!

What Does Your Handwriting Say About You?

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Want to Get Your Name Around? The Solution is Custom Travel Mugs

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Custom Travel MugsPromotional items are designed to help increase the awareness of your company and its related products and services. Giving a prospect a promotional item that may sit on their desk or office shelf may help you win business. Giving a prospect a marketing piece that travels with them tells the world that you exist, and that the user endorses you. This is a powerful, unspoken testimonial that can help spread the word about your organization and does so at little cost. One of the most effective promotional items for those who want mass exposure for their product is a custom travel mug.

Custom travel mugs come in all shapes and sizes. It makes sense to take some time to truly determine which specific type will help promote your business most effectively. These travel mugs really are mini-billboards, and are incredibly effective at generating massive exposure for your organization – all at a low cost. With the increase of consumers who are seeking a greener way to tote their favorite hot or cold drinks, custom travel mugs are not only a great marketing tool – they are also completely practical! Recipients of your custom travel mugs will take them to coffee houses for their refills, use them at convenience stores to house hot and cold drinks for long commutes, and many will undoubtedly see use at home on the weekends in a variety of ways. Put your company’s message in the hands of your target audience with custom travel mugs – your name will truly get around!

Put your Company in the Spotlight with Keychain Flashlights

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Keychain FlashlightMarketers are always looking for a way to put promotional items in the hands of prospects and customers that can actually see real-world use on a daily basis. For example, you can certainly give away a customized 4th of July picnic table centerpiece as a promotional marketing item, and it will see use on exactly one day out of the year. For most of us, we don’t leave the house or hop into our cars without a key ring. From a marketing penetration standpoint, it makes sense to provide a promotional item that can be affixed to a keychain. This increases the number of views your logos receives, and is a constant reminder of the benefits of working with your company.

Custom keychain flashlights are a phenomenal promotional item for many organizations as they are a constant visual and tactile reminder of your company. They are either dangling from your steering column while driving, in your pocket or purse as you stroll down the street, or on the key ring at home. Either way – the keychain flashlight is always there! From a consumer standpoint, the benefits of having a flashlight at the ready are real. Can’t find the keyhole as you try to enter your unlit residence? Your flashlight is already attached to your key ring! Can’t seem to find that item that fell under your seat in the car? Your flashlight is at the ready. Even the fact that a flashlight adds to a sense of security for many people means that a keychain flashlight makes a great promotional item.

Modern advances in flashlight bulb technology have made small LED units more affordable as promotional giveaways. These small but powerful flashlights are able to offer much more illuminating power than previous designs, and provide incredible battery life. Emblazing your logo on a keychain flashlight can create a powerful and usable promotional giveaway that can literally help shed more light on your brand.