Want to kick start your Fall marketing campaigns? Try a simple, email campaign to your customers and you can take advantage of the 57:1 return on investment email marketing provides (Direct Marketing Association, 2005).
- Text – Choose a web standard font like Times New Roman, Arial, or Verdana to ensure everyone can read your email.
- Images – Email Service Providers like hotmail and gmail are blocking users from seeing images in the email (part of an effort to control SPAM). Make sure your customers don’t miss the gist of your message by putting your main offer in the text of the email.
- Size – Sending too large of an email can keep your email from ever getting to your customer. Make sure the total size of your email is under 500 kb.
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