Stay Consistent!

We have, and will, say it over and over. Staying consistent is one of the most important things a business can do to maintain customer loyalty and branding. Remember the “New Coke” disaster? Consider the following:

If It Ain’t Broke… You will likely get tired of the same message, but your customer relies on hearing it. They want to be assured over and over. And, let’s face it -they aren’t hearing the message nearly as often as you are.

Be Flexible. Don’t try to resist change. Willingness to change is important, but do it slowly to maintain consistency. If you want to update the logo you’ve used for 15 years, hire a graphic designer to modernize it–don’t throw it out.

Think Integrity. Being steady shows you’re reliable.

Did you know Coke’s market share skyrocketed after they brought back their classic formula 3 months after replacing it with “New Coke?”

If things aren’t working it may be time to revamp your message, but this should be a last resort. Don’t under estimate the negative reactions that may come with a change in your company image.

Bottom line: Be Coca-Cola Classic, not New Coke.

When (if ever) do you think it’s time to change your brand image?

Image courtesy of spinch