. If It Ain.t Broke… You will likely get tired of the same message, but your customer relies on hearing it. They want to be assured over and over. And, let.s face it -they aren.t hearing the message nearly as often as you are.
. Be Flexible. Don.t try to resist change. Willingness to change is important, but do it slowly to maintain consistency. If you want to update the logo you.ve used for 15 years, hire a graphic designer to modernize it.don.t throw it out.
. Think Integrity. Being steady shows you.re reliable.
If things aren.t working it may be time to revamp your message, but this should be a last resort. Don.t under estimate the negative reactions that may come with a change in your company image.
Bottom line: Be Coca-Cola Classic, not New Coke.
When (if ever) do you think it.s time to change your brand image?
Image courtesy of spinch