Almost every receipt I get from a restaurant or fast food place has a link or a phone number to a survey. I’ve also noticed that a lot of stores and businesses are doing the same thing on their receipts. Some cashiers or waiters/waitresses even purposely circle and point out the survey when they hand the receipt to you. I’ve been noticing that surveys have become a great thing of interest to businesses lately and for good reason.
Don’t you, as a business owner, want to know what your customers feel about their experience with your products, services, or business? Don’t you, as a business owner, want to learn more about who your customers are and what they are looking for? This type of information is extremely important to businesses as they can use this to improve their services as well as better understand how to market to your customers and prospects. Information is important to many businesses and it should be important to you too.
This topic is very similar to my previous post about earning credibility through testimonials and reviews from your customers, except this one is more targeted towards learning about your customers and using that information to your benefit. Next week I’ll follow up with a post about the types of questions you can ask your customers.