If you’re wondering how to celebrate Small Business Week to benefit your bottom line, we’ve got answers. In honor of the many small businesses we serve, we put together five tips on how you can use Small Business Week to attract new customers, engage existing customers, and strengthen brand recognition within your community and beyond. Read on for tips on how to maximize the event, plus enjoy some background tidbits and stats to pump you up about why small businesses are so important.
Started in 1963 by proclamation of the United States President (and continued annually every year since then), National Small Business Week is a week-long, national recognition event to honor entrepreneurs in the U.S. In addition, during Small Business Week, the U.S. Small Business Administration celebrates Small Business Week with a virtual event highlighting the vital contribution of entrepreneurs and small business owners in creating jobs and driving innovation.
National Small Business Week is celebrated each year during the first week of May (for 2022, the dates are Sunday, May 1 through Saturday, May 7).
Given that every President has issued a proclamation for the Small Business Week celebration every year since 1963, it is clear that small business is a strong force in our economy and our communities. Check out a few compelling stats we curated from the research of the Small Business Administration and SCORE).
If you’re a small business or you serve small businesses, Small Business Week 2022 is a chance to highlight your company, your story, and your unique offerings. Now’s the time to sing your own praises, and there are lots of easy ways to get the party started.
Create buzz online for your business with social posts and website banners that celebrate Small Business Week.
There’s strength (and sales) in numbers. Work with fellow shops and service providers to shine a brighter spotlight on your and their small businesses.
Small businesses put dollars right back into their local community through employment and local revenue streams. They also donate significantly on top of that (see supporting Small Business Statistics above).
Big or small, a discount or deal helps customers take a second look at your small business. Sometimes we can drive by a shop or see a local business pop up in search results and we don’t have a reason to take action at that moment.
Advertise Small Business Week and your special offers with direct mail, outdoor signs, and social media posts that use stats like those above to educate your customers about the value of small businesses like yours.
Whether it’s a gift with purchase, a trade show giveaway, or a souvenir at a special event, distribute a customized giveaway to help customers keep you top of mind. If you’re family run or minority owned, include this in your customized imprint for extra branding impact. Tout your status as a small business that moves mountains, because you are and you do. For giveaways that are sure to be kept, and keep your small business top of mind, check out these best-sellers.
Design Wrap Deluxe Colorama Pen: All the room you need to promote your unique small business.
Triple Pro Gel-Glide™ Click Pen: Mess-free and smudge-proof, for small businesses that are moving fast.
Engraved Soft Touch Diamond Stylus Pen: For small businesses with a personal touch.
Promotional Non Woven Budget Shopper Tote: As they leave your small business make sure they’re advertising your store with this folding tote.
Economy Tote: Small business can mean tight margin. Don’t go over-budget when you advertise on this handy and low-priced tote.
Design Wrap 11 oz. Ceramic Mug: You may not be a behemoth (yet), but this mug gets your small business big visibility.
Personalized Color Changing Stadium Cup – 17 oz: Small businesses party big. Pour drinks into these color changing cups at your small business block party or concert in the park.
Grande Full Color 16 oz. Nina Tumbler: Whether you’re a family-run Mom and Pop or a Gen Z start-up, this tumbler will let your team members know you care.
Bic® Round Custom Logo Printed Fridge Magnet: Perfect for direct mail and point of sale, remind customers they’re welcome at your place with a magnet for their fridge or file cabinet.
Design Wrap Envelope-Size Magnetic Calendar: With this giveaway they’ll reference the date, and your small business, all year long.
As you celebrate Small Business Week, take a moment to give yourself something special—a spa treatment, concert, fancy dinner, or sporting event. For all you do for the heart and soul of our communities, we thank you.
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