We’ve Got ‘Em! Best Pens for Advertising Your Small Business

Looking to get more customers with promotional pens for advertising? Good move. Pens are part of daily life, and with so many options in style, function, and price, using pens for marketing purposes is a safe bet. Pens for marketing deliver lasting staying power, usefulness, and daily ad impressions among the recipient of your pen, and those with whom they share it. 

If you’re a small business, using pens for marketing purposes is even more important. When you advertise your product, service, school, or charity, you’re competing against pervasive, sometimes global brands that have deep pockets. But most consumers are looking for alternatives to big business. Consumers want to find you! Today’s consumer is actively interested in supporting small businesses and local businesses. Like yours. Maybe you’re a family-owned business looking for lasting connections, not world domination. Perhaps you’re a small business with your eyes on mega growth but not the kind that leaves employees and the planet behind. If so, you’re in business. According to research by Dimensional Research1:  

  • 91% of customers prefer buying from a small business when they can.
  • 74% of customers will go out of their way to support a small- or medium-size business.
  • 77% say they are willing to pay more for a product from a small business.

Consumers like the personal touch and individualized service they get from smaller businesses. Give them every opportunity to spend their dollars with you when you leverage the power of custom pens for marketing to keep your name top of mind and show customers you care. Check out the best pens for marketing your small business so customers can find you, remember you, and be part of your success:    

Best Pens for Advertising by Direct Mail

Going through snail mail can be a laborious task: Bill, bill, bill, catalogue, bill, bill, solicitation…and then you come in. Amidst all the stress-provoking envelopes, voila, a promotional pen free of charge from their local store or service provider. Now that’s a gift they’ll remember. Look for a pen that’s especially suited for mass distribution within a weight-based channel. Check out these lightweight, low-priced, high-visibility pens for marketing via direct mail: 

Design Wrap Superball Pen: Wrap up your branding at just the right price with this design wrap stick pen.  

Design Wrap Exhibitor Pen: With over 100 design templates from which to choose, this stylus pen is so customizable, your recipients will feel they know you and your business even if they haven’t visited yet! 

Best Promotional Pens for the Planet

More and more customers associate smaller businesses with products and services that are more sustainable, recyclable, and responsibly sourced. Extend your branding reach to include pens for advertising that reflect your core values. We like these:  


Aloha Bamboo Pen: A bamboo barrel and textured rubber grip mean comfortable writing and a sustainable choice in promotional pens. Bamboo is a natural, fast-growing plant that requires little water and few nutrients to grow. 

Wheat Winona Pen: Made of wheat stalk that would otherwise be discarded, this giveaway takes sustainable branding (and your business) to a whole new level.  

Best Pens for Multi-Tasking

Keep your brand visible longer when you give a pen that does more. From a multi-ink to a light-up tip, stylus top, and more, multi-function means more reasons to keep your personalized gift close. Check out these popular options: 

Mineral Soft Touch Lucina 4-Ink Stylus Pen: multi-ink meets trendy style in this stylus pen that packs a punch—in blue, black, red, and green! 

Lantern Pen with Stylus Tip: It’s a lantern! It’s a stylus! It’s a ballpoint pen! The best pens for marketing ensure your gift grabs attention, and this one doesn’t disappoint.  

Tip: Shop our full collection of custom light up pens and stylus pens for advertising and keep your customers writing, swiping, and lighting with your brand in hand. 

Best Luxury Pens for Marketing or Corporate Gifting

For the occasions that matter most, such as weddings, anniversaries, reunions, a luxury pen puts the icing on the cake. Honor special employees and valued customers with an heirloom pen that speaks to your brand integrity for generations.

Pilot® MR Metropolitan Collection® BallPoint Pen: A wide-barrel pen with a sophisticated profile for top-drawer branding among clients, fundraisers, employees, and more. This high-end pen for advertising is up to the challenge of memorializing the fanciest clients and occasions. 

Athos Gelebration™ Gel Pen Gift Set: A capped pen adds a touch of sophistication to this sleek gift set. Additional features of this gel ink pen set include a soft touch finish and matching keyring flashlight, all presented in a gift box. That’s style!  

Tip: Shop our full collection of custom engraved pens  and custom rose gold pens to find the perfect promotional pen for elegant branding. 

Best Pens on a Budget

Successful small business owners keep a steady eye on the bottom line. And some of the best pens for marketing purposes are designed to get your name noticed while keeping your balance sheet in the black. Check these out: 

Classic Partisan Pen: This two-tone click-action pen delivers all the impact you’re after—without the sticker shock! 

Tip: For more high quality, affordably priced promotional pens, check out our collection of custom Bic® pens.  

Plan Ahead for Year-Round Gifting with the Best Pens for Marketing

Keep promotional pens on hand for occasions of all kinds, from gift with purchase, to trade shows, to onboarding new team members. Make it easy for them to come—and come back—when you give them a customized pen for marketing to help make your small business more personal. Looking for a specific style? Explore all our collections of pens for advertising and you’re sure to find the perfect match for your small business.  


  1. https://d26a57ydsghvgx.cloudfront.net/content/Zendesk%20SMB%20Survey%20Report%20-%20US%20-%20Jul2.pdf
Karleen Wise Andersen

From marketing tips to product recommendations, I’m here to help small businesses be their best.

Recent Posts

Cheers to National Wine Day: How to Celebrate & Increase Sales

Raise a glass to National Wine Day—and to growing your business with on-theme celebrations. Whether you have a vineyard, a…

1 day ago

Red, White, and Branded: Our Guide to Patriotic Advertising

Memorial Day is on the horizon, and with it comes a host of business-promoting opportunities. You have the classic Memorial…

4 days ago

Best Notebooks & Journals: Our Picks for National Notebook Day & Beyond!

National Notebook Day is May 16! And though we sing the praises of personalized notebooks every day, we’ll take any…

1 week ago

Cool Quotes for Wedding Koozie® Can Coolers!

Here comes the beer! We mean the bride, of course, but when the betrothed are officially hitched and it's time…

4 weeks ago

Battle of the Brands: The Best Drinkware Brands

CamelBak® or CORKCICLE®? Klean Kanteen or Koozie®? When it comes to branded drinkware, the options are truly limitless! There are so…

2 months ago

Brand Colors, Green Edition: The Best Green Promotional Products

Whether you’re choosing your company colors or just creating a seasonal promotion, your choice of color has a major influence…

2 months ago