Advertising & Marketing

Time to Up Your Giveaway Game: Best Custom Swag Bags for Game Day

Game day is coming! Are you ready to host the party that comes with it? If you’re looking to host a sports party to remember, don’t just plan for the food and fun that will happen at your business. Turn one event’s excitement into a year of return customers and smiling faces with your own custom swag bags full of branded goodies and gifts. Not sure where to start? Check out our latest ideas for swag bags that will make your business a game day essential destination every year. 

Who Should Be Making Promotional Swag Bags?

Pretty much anyone who is hosting a game day event should be creating their own swag bags. Sports bars, hotels, restaurants, and any business planning to celebrate the big game with their customers. More specifically, if you’re interested in getting these benefits, you should be making your own custom swag bags with branded merch: 

  • A game day to remember: swag bags are a great way to make the party last long after game day. With free swag in hand, customers won’t soon forget the best game day event they’ve ever had.
  • Lasting brand visibility: What do you want customers to remember most from the game day? With your brand on custom giveaways, your logo will be what they take home and remember all the way through next year’s games.
  • Customer loyalty and return business: With winning gifts and unforgettable branding, what else can you expect but return business? When you’re offering the party of the year every year, customers will be sure to make you part of their game day celebrations.

When is the Best Time to Order Custom Swag Bags?

There’s no time to lose! If you want to get your goodies printed, packaged, and bagged for game day, get your orders in as soon as possible. In general, you should aim to make your orders a month or more before any event so you aren’t left scrambling over last minute details. If you need help planning the best time to order your gifts for any event, contact our customer service for the most up-to-date shipping times. 

Best Ideas for Swag Bags

Looking for the perfect gift to put your logo on? Our site is full of great options to fit any branding style. Here are just a few of our popular possibilities for your next game day event: 


Clear Plastic Tote Bags with Handles for NFL Games 

Offering your brand near the bleachers? These clear plastic totes perfect for both showing off your logo and keeping the contents visible to meet stadium safety regulations. No matter what side your customers are cheering for, send them into the stadium with a bag full of goodies all bearing your name and logo. Find more see-through bags and other styles in our custom bags collection.

Non Woven Sports Pack 

Need something special and sporty to put your goodies in? Drawstring backpacks are a popular gift for sporty customers and easily customized to match sporting events. Choose from a variety of colors to match your team colors or your branding. These bags not only make great game day carry-ons, but can be reused again and again by customers at home and on the go. You can also find more styles in our drawstring backpacks collection

Lycra Running Belt and Fanny Pack 

Not all customers were made to stay on the sidelines. For more active customers that love to be on the go and keep their hands free, these fanny packs are the perfect gift. With these backs, your brand and your customers will be attached at the hip, with secure pockets for their most important items like phones, keys, and wallets. Find these and more fanny pack styles on our site. 

Ideas for Swag

Full Color 22 oz. Pitcher Stadium Cup 

There’s no better way to celebrate game day than with a full cup surrounded by friends. Make every cup a toast to your brand with custom stadium cups, featuring team-friendly colors and full color imprints for your game day logo. Customers can fill up at your bar or restaurant, or take their cups on the go to tail gate parties and stadium seats. 

Britebrand™ Bright Soft Touch Alpha Stylus Pen 

One of the easiest gifts to give that won’t take up storage space later, this sleek and sporty pen design is perfect for game day. Featuring a variety of bright color options that are easy to match or complement team colors, plus a full color imprint for your custom logo. Made of metal for a luxurious touch, plus a soft touch coating and color-matched stylus, these pens are made for winners. 

20 oz. Speedy Colored Bike Bottle 

Gotta keep hydrated to maintain all that hype! These water bottles are popular for sporting events, team promotion, and your swag bags. Customers can take these bottles anywhere, displaying your brand with every sip. Customize this and other promotional water bottles from our water bottle collection for happy, healthy, hydrated customers. 

Good Value™ Eclipse Keylight w/ Bottle Opener 

Custom keychains are a great way to keep your brand and customers close, and this one has a lot of features to earn its place alongside your customers’ keys. Featuring a flashlight, your logo, and a bottle opener to keep the party going anytime, anywhere. Whether your customers want to celebrate the big game at your business or at home, this keychain will help them pop open a cold one in style. 

Custom swag bags are more than just a branding tool, they’re the highlight of any game day event. Make your celebration unforgettable in all the best ways with custom branded gifts and giveaways that your customers will come back for every year. These ideas for swag bags are just the beginning–check out our site to find the perfect fit for your brand! 

Katie Yelisetti

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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