Advertising & Marketing

How to Celebrate Your Business Anniversary in Style

No matter how long you’ve been in business, an anniversary is a big deal. Whether you’re celebrating your 1st, 5th, or 25th anniversary, it’s time to do something special. After all, you’re not just celebrating for yourself. You’re also reminding your customers that you are a strong brand that is going to last. This year, celebrate your business anniversary in style with our best tips for commemorating your big year. 

Throw a Party

A bit obvious, right? But seriously, celebrating milestones like your big anniversaries is important for everyone. Not only does a party boost morale for your employees, but it can also be a great time to show potential investors that your company is staying strong through the years. If you’re looking to expand, now is the time to start passing out the invites to investors, vendors, and anyone else you want to impress to come see your big celebration. Whether that celebration takes the form of a fancy dinner at a local venue or an outdoor barbecue with games, getting your party on is more than just fun, it’s good business. 

Of course, not every business is at the point of expanding. If you’ve hit an anniversary but don’t feel ready to strut your stuff on the open market just yet, don’t worry, you can still have fun with just your business family. A small, private party with employees and their loved ones is a great way of celebrating business anniversaries and showing appreciation to your employees. You don’t need to have a big budget either, a potluck party in the back room can be a great way for employees to bond and celebrate how far your company has come while looking forward to many more anniversaries. 

Big Sales

A business celebration isn’t something you should restrict to your employees. Let your customers in on the fun with some big anniversary sales and promotions! Whether your big offer lasts a month, a week, or even a day, anniversary sales are a great way to help your customers feel just as excited as you about your company milestones and boost customer engagement with your brand. 

Don’t let your anniversary sales pass quietly, either. Make sure that you are marketing your sales well in advance so customers have the chance to mark their calendars for the big day! Post about your celebrations on your social media, company website, and all over your physical store so nobody passes through without knowing that your business is getting ready to celebrate. 

Introduce Something New

Have a new product or service you’ve been cooking up? There is absolutely no better time to reveal it than on your business anniversary. Releasing new offers while celebrating the longevity of your company portrays growth to customers. It shows that you aren’t just here to stay, you’re keeping ahead of the market as well. For example, chiropractors can purchase new equipment, dentists can offer new teeth whitening, grocers can add new health foods or brands, etc.  

Even if you don’t have the budget for a big change, you can portray the same feeling of growth with a small change. Put up some new signs, offer a new color on a popular product, or just get your carpets cleaned. You can also coordinate with other small businesses in the area to offer new deals in conjunction with their goods or services to benefit both of your businesses and introduce something new to your customers. 

Commemorative Giveaways

What’s an anniversary without a souvenir? Offering company anniversary gifts is a great way to celebrate your anniversary with customers, employees, vendors, and anyone else you pass your giveaways to. As the pen is the most classic company anniversary gifts for clients, customers, and employees, we’ve highlighted below some of our best business anniversary pens that you can customize. 

Anniversary Soft Touch Alpha Stylus Pen

As our most popular anniversary pen, the Alpha stylus pen has a lot to offer. Along with a stylish anniversary emblem, this trendy aluminum pen features bold colors, shiny accent rings, rubberized soft touch coating, and a stylus plunger that allows you to write and swipe on touchscreens. This pen works great both as a company anniversary gift for employees and a promotional giveaway with your custom imprint on the barrel. 

Soft Touch Diamond Stylus Pen – Anniversary

Similar to the Alpha pen but with a touch more decorative flair, the Diamond pen series offers a great place for your custom imprint and anniversary emblem. Offered in a variety of eye-catching colors, this pen also features the same luxurious soft touch coating and stylus attachment, but with a crown-like embellishment around the plunger and elegant nose cone design that customers absolutely love. On top of that, your custom imprint and anniversary emblem are laser engraved for an impression that will last through all of your anniversaries to come.

Anniversary Alpha Stylus Pen with Rose Gold Trim

Nothing says celebration like rose gold, and this commemorative pen has a lot! Along with the stylish rose gold trim, this pen from our popular Alpha series features the same soft touch coating, stylus plunger for touchscreens, and bold colors that have put this pen design at the top of our customer favorite list. This pen also features a laser engraved imprint for your custom message and anniversary emblem, perfect for company anniversary gifts for clients.

Anniversary Soft Touch Accent Gel Stylus Pen

If click-style pens aren’t your thing, you’ll love this classic capped design. The Anniversary Soft Touch Accent Gel Stylus Pen has it all with our exclusive Gelebration™ gel ink and trendy colored accent. This pen’s accent comes in a variety of colors that match the stylus attachment on the end. Naturally, this pen also features the same popular soft touch coating our other pens have for a truly luxurious writing experience. 

Time to celebrate in style for your next big business anniversary! However you decide to mark your special day, make sure you include the people who helped your business get this far. Give your employees a party to remember, big or small, and thank your customers with something to commemorate your next big anniversary. 

Katie Yelisetti

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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