Practicing gratitude is an important factor in life, and especially in business. After all, if you don’t have customers, you don’t have a business. Take the time on Customer Appreciation Day 2024 to show your customers exactly what they mean to you. And because you mean the world to us, we’ve gone ahead and gathered customer appreciation ideas and gifts that you can use this year!
If you ask us, it’s every single day, but the official day on the calendar is the third Friday in May. Here’s a breakdown of upcoming Customer Appreciation Days for 2024 and onward:
Brand loyalty is a two-way street. Customers are more likely to remain loyal to businesses that are loyal to their customers. When you take time to show your appreciation for your customers, they in turn are more likely to continue doing business with you and even recommend you to other customers.
Celebrating customer appreciation day also shouldn’t just be a one-off event. Make it part of a larger customer loyalty program geared toward expressing gratitude and improving customer retentions over time. Things like rewards programs, seasonal sales and discounts, and thank-you messages are all great ways to continuously show customers that you care.
Wondering how you can show customer appreciation? Here are some ideas to spark your creative side!
If you’re not able to get everyone together in person, consider throwing a virtual happy hour! Whether it’s a late-night drink-fest or a lunchtime mocktail extravaganza, there’s loads of fun to be had when you combine tasty beverages and everyone’s best zoom-read gossip. Check out these virtual happy hour tips for being the host with the most.
Sometimes the best way to show appreciation is through simple gestures like a custom thank-you card. There’s nothing more thoughtful than putting pen to paper to show your gratitude. If you’re able to, a handwritten note is especially impactful, and more unique than a mass letter. Another tip? Get as specific as you can about what your customers have ordered or any pleasant interactions you’ve had.
Who doesn’t love a little extra something with their order? Surprise one lucky customer or if you can, all those who ordered the week of Customer and Client Appreciation Day with a product or service upgrade. Even a little note or coupon added to their delivery shows that you are willing to go the extra mile for customer satisfaction.
Team up with other small businesses to create a guide to the best local restaurants, bars, auto shops, etc. in the area. Post it on your blog, social media, and send in an email to customers. This is the type of Customer Appreciation Day idea that is not only extremely usable and helpful to customers, but also positions you as a local expert! Not only do guides like this help improve customer retentions, but they also expand your current customer base as well.
On Customer and Client Appreciation Day, take to social media to highlight your customers. Spotlight a few customers with their pictures, stories, and if they’re a small business owner too, their websites. If you’re having trouble deciding who to highlight, hold a contest for pictures related to your business. For example, a dog grooming company can hold a contest for the cutest doggy pics from their loyal customers!
Appreciation gifts are always a good idea, and there’s no need to break the bank with them. “It’s the thought that counts” really does mean something! Gifts like these aren’t just a great way to reward valued customers, it also builds customer loyalty every time they use your gift! Here are a few customer appreciation gifts that come with free “thank you” designs you can choose from!
This is a thoughtful customer appreciation idea that will have a positive impact on your community—either use social media or an emailed survey to ask which charity they’d like you to donate to. Once a charity is chosen, share it with your customers with a link for them to donate as well. You can also offer a discount to customers who donate, both to encourage donations and to reward your customers for their contributions.
Think about your business and what you do well. Is there some free content you can provide to valued customers on National Customer Appreciation Day 2024 that customers can enjoy? Maybe it’s a popular recipe at your restaurant, a free workout video created at your gym, or hair and makeup tips from your to stylist. Share these on your social media and/or your customer newsletter.
Band together with other local businesses to create a customer appreciation event everyone can enjoy! Coordinate with your city for a public park space. Then, rent out a petting zoo, bouncy houses, invite alllll the food trucks, and just have a massive party that customers of all ages can enjoy together. Events like these bring a city together, create joy for your customers, and on top of it all, create a great space to build brand visibility and customer loyalty!
If anyone knows what your customers want, it’s your customers. So, take time on National Customer Appreciation Day 2024, send them a survey, and say “what can we do better?” Not only will this give you great insight into your current customer experience, but it also shows customers that you’re genuinely interested in their input. Don’t forget to reward those who participate with a thank-you gift or discount!
We hope Customer Appreciation Day gives you the chance to slow down and not only thank your customers, but think about how far your business has come because of them.
And, of course, we can’t forget to thank you for visiting our blog. Whether you’re a customer or soon-to-be, it means so much to us that you’re here.
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