Memorial Day is on the horizon, and with it comes a host of business-promoting opportunities. You have the classic Memorial Day sales, local summer events and trade shows, and so much more. With all of this going on, now is not the time to be a spectator. Now is the time to make fireworks with your brand, standing out in ways your customers can relate to. Let’s explore ways that you can do your own patriotic advertising in a way that is tasteful, effective, and makes an impact with your audience.
Top 5 Patriotic Advertising Methods
Not sure where to get started with your own patriotic marketing? Here are a few methods you can use in your next patriotic marketing campaign:
- Embrace the Red, White, and Blue in Your Branding: If you’re looking to create a powerful patriotic marketing campaign, you need to embrace the theme all the way. Add the colors of the flag to your social media posts, your patriotic giveaways, and more! Whether you’re creating themed cupcakes or sharing custom red-white-and-blue mugs, these colors will get your brand the seasonal visibility you’re looking for.
- Celebrate With Your Community: Whether you’re celebrating a holiday or getting customers pumped for an international game, be a team player! Join in your local trade shows and holiday events, or host your own to bring your community together under the banner of USA pride. This is also a good time to be involved in or host charity events and fundraisers as a way to give back to your country.
- Run Seasonal Sales: Everyone loves a good sale, and holidays like Memorial Day, 4th of July, and Labor Day are popular times to host big summer sales. Everything from couches to cars go on sale around these times, so don’t feel like your products or services have to be part of any particular industry to join in. Make sure you’re announcing these sales well in advance as well so people can get excited to shop with you!
- Inspire Your Followers on Social Media: Social media is a great way to get powerful marketing to your customers, and that includes patriotic advertising! Whatever events you’re joining or hosting, whatever big sales you’re running, and whatever special patriotic promotional products you’re offering, make sure you’re displaying it all with a big red-white-and-blue backdrop on your social media for customer engagement.
- Use USA-Made: Don’t just talk USA, shop USA! Support vendors that offer USA-made products. This sends an important message to your customers about your dedication to your country, and also ensures you’re offering high-quality products. Learn all about the various benefits of promoting with USA-made products in our other blog post!
How to Promote Appropriately
Patriotic advertising is a great way to grow customer engagement and increase brand visibility, but it also needs to be done mindfully. Here are a few guidelines to keep in mind when incorporating patriotic messaging into your marketing campaigns:
- Remember What You’re Celebrating: Don’t just throw a flag on a flyer and call that USA pride. When you market using patriotic messaging, make sure you’re aware of the causes and issues surrounding the holiday or other event that inspired your promotion.
- Be Aware of Your Audience: If you are engaging in patriotic marketing on Memorial Day, consider how your message will be received by veterans and their families. Can you offer discounts to veterans or support causes important to them? Are your celebrations accessible to these audiences and mindful of their needs? Any time you are using a holiday or an event to promote your business, it pays to keep these factors in mind.
- Make a Difference: Don’t just talk big about your love for Memorial Day or other patriotic holidays. Show it! Use your marketing to bring visibility to causes, charities, and nonprofits related to the holiday or event you’re marketing with. For example, on Memorial Day, you want to be helping veterans. There are lots of ways to do that, from hosting a fundraiser to giving a veterans discount. For 4th of July, encourage historical literacy by pointing people towards educational resources (like museums, libraries, and websites) where they can learn more about the origins of their country.
- Be Respectful of the Flag: When you’re using the USA flag in your marketing, make sure you are doing so with respect and good taste. For example, the flag may look great and encourage patriotic feelings on a stately mug or a trendy keychain, but it shouldn’t be used alongside lewd imagery or other places where it may appear to be used negatively.
When Is the Best Time for Patriotic Promotions?
Excited to start your own patriotic advertising? Here are some great times to pull out your favorite star-spangled marketing and patriotic giveaways:
- Patriotic Holidays: Holidays like Flag Day, Memorial Day, 4th of July, and Labor Day are all great days to let your favorite USA flag fly!
- International Sports: Support the best athletes on the international stage with your own patriotic marketing! Customers will love getting engaged in the competition alongside your best branding.
- Elections: This year is an election year, and that means you’re going to see stars and stripes all over social media, mailboxes, front lawns, and more. Well, don’t get left behind! Join the patriotic wave with your own patriotic promotions and enjoy the level of brand visibility that comes only once every four years.
Best Patriotic Promotional Items:
Show off your American pride with these patriotic giveaways and gifts! You can also explore our whole collection of patriotic promotional items.
