Providing childcare is an essential service to any community. However, you can’t expect to just set up shop and hope the parents will find you. To compete with the big providers in your area, you need to make sure your brand is visible at the right times and places. Not sure where to start? Check out these daycare advertising tips designed to help your business grow in your community.
One of the biggest factors keeping parents from using childcare is the expense. In today’s market, childcare costs can be as high as a mortgage payment, making it completely inaccessible for many families. However, there are ways to bring your costs down so you can pass those savings on to the parents and bring up your enrollment numbers:
No small business can reach its full potential without building a support network within the community. If you want to thrive as a childcare provider in your area, here are some people you should be reaching out to as part of your daycare marketing and network building:
When putting together your marketing strategy, it’s important that you know what exactly is setting you apart from the competition. Once you know your strengths, you can better market yourself to parents. Here are a few key points parents look for in childcare providers to spark your own daycare advertising ideas:
If you want parents to find you, you need to be visible in the one place everyone looks first for any business; the internet. If digital marketing isn’t your specialty, here are a few ways to gain visibility and encourage engagement with new and current customers:
Need more ideas for daycare marketing online? Check out this blog post and video about sharing your business on social media.
If it’s love at first sight for the littles, you can be sure the parents will put your facility at the top of their list. Learn how to promote your daycare business to kids so they can help market your business to their parents:
Folds up to fit into any diaper bag, BPA-free, and seals up with a stopper and straw so kids can drink cleanly, this cup is a great way to market your business while making life easier for parents. Toddlers will also love the teething-friendly silicone and high-contrast design surrounding your logo.
While these stress-relievers are great for adults, kids and tots love the never-ending bubble-wrap style play these fidget toys offer. Give parents the gift of a quieter car ride with a branded giveaway that will stimulate their child while also helping them sit still.
Even adults will want these cute little cow buddies! Send them out as brand ambassadors to kids and parents with your custom logo displayed on their colorful shirts. Soft and sure to be a quick favorite for any child, parents aren’t likely to forget your name with this sweet marketing toy.
Make bathtime easier for parents and fun for kids with your own branded duck giveaway! These yellow bath buddies are a great way to show how you will be a great influence on any child by getting kids excited for the tub. Plus, every time a child plays with your duck, parents are exposed to your brand.
If you want to stay top of mind with visiting parents, here are a few daycare advertising ideas to make sure you’re the daycare they remember the most:
Parents want to have a little fun, too! These novelty pens feature a mood color-changing design and a smiling face that is sure to brighten up their day. Show off your fun and whimsical side with a promotional pen that stands out above the rest.
If there’s one thing parents want in a bag, it’s pockets. Help make outdoor activities easier for the whole family with your own branded tote loaded with pockets and carrying space. Available with a large custom imprint, your brand will stand out wherever the family goes.
Parents need to stay hydrated, too! But that can be hard when kids are always grabbing at your cup. Provide your own branded tumbler designed to stop big spills while letting parents enjoy their favorite beverages in peace.
While demand for daycare is high, you can’t take advantage of that demand if no one knows where to find you. Take the time to get your brand visible in your community and online, all the while showing what your center can offer that others don’t. As you put together your daycare advertising plan, use these tips to extend your reach further and make your message even more memorable for families in your area.
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