What once began as a trend for the youngsters has now become an all-out marketing necessity for businesses. The Facebook? The YouTubes? InstaFace? Yup, you got it, we’re talking about social media marketing.
Because it’s such a new advertising platform and ever-changing, Toria, our Social Media Manager here at Pens.com, compiled a few introductory social media marketing tips for small businesses in this helpful Social Media Marketing Tips for Small Businesses video.
Before you get started on social media, you need to figure out who you are as a company. This small business marketing tip is crucial as you start to market yourself.
Once you have clear answers to these questions, you’ll have a solid framework for who you are as a company and how you can best represent yourself on social media.
Now that you know who you are and what you represent, let’s move into our second social media marketing tip: on which platforms to post and which content types to choose.
These are quick, daily posts that disappear typically after 24 hours.
Social stories are great for:
Social tagging goes both ways: first, when a happy customer tags your business in their social feed and second, when you tag a customer using your business.
Social tagging is great for:
This is where your daily content and tags meet.
Social feeds are great for:
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