Creating a successful dental marketing campaign is vitally important to your practice. If done effectively, it can alleviate apprehension in prospective new patients. Here’s how marketing for dentists can shine a light on your practice and build trust with new patients.
It’s amazing how much thought must go into operating a dental practice. It takes hard work, serious upfront capital, and an acute understanding of dental marketing techniques that work well for the industry. The bottom line when it comes to any business is to welcome guests warmly, keep people happy, and create patients/clients/customers for life.
Patient satisfaction is linked to several key components. When it comes to creating a lasting, positive impression, ask yourself the following questions:
- Is my dental practice clean and well-maintained?
- Does my staff operate with the same positive tone and engaged manner that I do?
- Do I offer all the services my clients expect from a contemporary dental office?
- Do I have systems in place to organize and manage my existing dental patients?
- Is my decor inviting, and is the office a comfortable place to wait for dental services?
- Do I offer promotional dental marketing gifts or items of nominal value to reward loyalty or entice first-time visits?
- What makes me unique when compared to the other dental practices in the area?
These questions are a great place to start, but it is crucial to include one overriding theme across your considerations: Few people like getting dental work done, and many have an associated fear of the dentist. This makes it all the more important to do all you can to minimize patient apprehensions and create the best impression possible.
Alleviate Patient Anxiety
Let your guests know you’ve considered their comfort level and have made proactive steps to minimize their stress and anxiety levels. Simple visuals like fresh flowers, fish tanks, serenity fountains, or interesting art displays can help put patients at ease. Try to keep the high-pitched whir of dental tools from permeating the waiting room by playing soft background music, and reduce barriers between front office staff and the waiting room. In fact, the “front-desk window” is considered a stress trigger for many patients. Openness is a good thing to create a more relaxing environment.
Make Patient Comfort a Priority
Provide small pillows and blankets for patients who are undergoing longer procedures to enhance their comfort level. If they must stay in the chair for an extended period of time, offer personalized lip balm to minimize chapped lips, common with longer dental procedures. Also, consider the temperature in the room. Patients often report dental offices are too cold. This is often attributed to lack of patient movement rather than a low ambient temperature. In addition, consider the needs of parents who have arrived with small children. A television and kid-friendly movie can help, as do toys, books, games, and other child-focused items.
Provide a Gift
To ensure your patients remember you long after they leave the office, provide them with a small dental kit to take home. Most dentists with an eye for marketing opt for a promotional gift that combines real world utility with a manageable unit cost. Often, patients will receive a new toothbrush and toothpaste. Think about including a miniature customized calendar that can be used to track their dental appointments throughout the year. There are dozens of high-performance promotional gifts that can make your dental office stand out.
Growing your dental practice can be made easier by leveraging effective marketing techniques and paying special attention to the new patient experience. Focus on the fundamental considerations above, and you’ll boost patient loyalty and ensure repeat business for your valued practice for years to come.