If your bag is cuisine on wheels, food truck advertising is an essential part of your success. Following are tried and true food truck marketing and advertising ideas that will keep your food truck in the fast lane. First, a few statistics that underscore the great opportunities within this thriving food service niche:
Food trucks are on the go and on the rise. With the rising popularity of take-out and a premium placed on safe (outdoor) dining, food trucks are where it’s at. A few details in support of the hype:1
Though industry stats support this being a good climate for food truck businesses, the same risks apply to this niche as apply to other food service businesses like brick and mortar restaurants.
Along with planning, finance, management, and customer service, food truck marketing is a key component in success. When we look at the main modes of marketing for food trucks, keep in mind who your target customer is, and the reasons they flock to and follow your truck1 like bees to honey:
When it comes to how to market a food truck business, we have a road map! Following are five tips that will help draw patrons at the farmers market, office park, special events, and more:
Pick your specialty area and experiment within that niche. Hamburgers are a popular specialty with food trucks, but more options including plant-based and environmentally friendly offerings are popular. Finger food like tacos, pizza, barbeque and cupcakes continue to be winners, and more global cuisine is gaining ground, as are vegan options, plant-based, and gluten-free offerings. Though it’s important to have an area of focus, be sure to add new menu options and experiment with new ingredients to keep customers engaged. Over 34% of food truck chefs regularly experiment with their menu.1
Use social media and your website to keep customers informed of locations, weekly events, and menu items. Include photos, directions, and an order-ahead link. Encourage local foodies to review your best sellers.
Make your food truck a reliable fixture at events that appeal to your target audience. This could include colleges, concerts in the park, bars and nightclubs, and youth sporting events. Participate in brick-and-mortar block parties around a special holiday like Halloween or Black Friday.
When the line gets longer, offer a complementary mini “appetizer” to customers waiting for their food. This could be miso soup at a Japanese food truck, coleslaw at a BBQ truck, or tortilla soup at a taco truck.
For special events and holidays, hand each customer a promotional takeaway along with their truck food takeaway. See below for our recommendations.
Keep your brand top of mind when customers are feeling peckish with specialty giveaways that reinforce your unique vibe in between meals.
Special Events: If you’re catering a special event you’re serving a new group of potentially repeat customers. Giving these customers something to remember you by is a great investment in recurring revenue. If the event is large you might customize your giveaways to include your logo as well as the event name, like a wedding, anniversary, fundraiser, or festival.
Shared Success: Food trucks are the ultimate in intimate, small business experience. Your customers like to support you and celebrate your success. If you’re celebrating your small business anniversary, show appreciation to the customers who got you there. Distribute a thoughtful gift marking your years in service and their role in getting you there.
For trendy, budget-friendly gifts that deliver visibility beyond the condiment caddy, we like these:
In food truck marketing, you can leverage your creativity, quirks, and cuisine obsessions to your advantage. Your customers appreciate supporting a home-grown business so give them every chance to know where you are, when, and what’s cooking when they come. Bon appetite!
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