You can’t create a signature brand look overnight. But what if you have to? Sometimes time and money are in short supply and you might think this means learning how to make your own brand identify has got to wait until next quarter, next year, or the next uptick in sales. However, creating a brand identity will help focus your decisions and ensure your marketing and advertising go the distance, delivering maximum ROI in the short-term and well beyond. If you’ve got to figure out how to create your own brand identify, and fast, read on.
Your brand has many components and brand identity is a must-have in order to introduce yourself to your target audience and continue dialogue through ongoing promotions and marketing. Brand identity is not your brand image, brand culture, or brand personality. See below to differentiate brand identify from the other components of branding:
Even if you don’t have time to dig deep into all aspects of your small business brand, defining and creating a brand identity helps ensure your outreach to customers and prospects is clear, effective, and builds long-lasting brand recognition.
If you’re wondering how to make your own brand identity, focus on these four components you can define on your own, with your team, or by brainstorming with a few customers: Mission, value proposition, visual identity, and brand recognition.
This is the part of your brand identity that defines goals, objectives, and approach. This does not have to be detailed though you can dive as deep as you’d like. For instance:
Your unique value proposition is what sets you apart from your competitors. It’s a statement of how your offer benefits your customers, how you will meet the needs of your customers, and what makes your offer unique. Every marketing campaign you run should align with your unique value proposition.
The fun part: How to style your brand identity! Your small business brand’s visual identity includes your logo and color palette.
And now…it’s time…to be seen! Use the brand identity you’ve created to promote your small business on all marketing channels including your website, social media, signage, collateral, direct mail pieces, and promotional items. Speaking of the latter, engage customers and keep your name in circulation by handing out branded gifts to clients and prospects.
Following are a few tips on how to style your brand identity on customized gifts for maximum impact:
Once you’ve created a brand identity consider these promotional products to get your name in the game:
Engraved Alpha Soft Touch Pen with Stylus®: Our top-selling pen, super stylish and ready to spread your brand identity.
Medium Jute-Patterned Non-Woven Tote: Share your brand style on a trendy tote that makes a statement.
17 oz. Stainless Steel Noe Camp Mug with Lid: Whether a gift with purchase or a customer appreciation gift, this travel mug promises to keep your brand identity in daily circulation.
Now that you’ve mastered how to make your own brand identity, promote your small business on every corner, platform, and occasion!
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