When researching how to get more lawn care customers, it pays to target your lawn care advertising to get the best customers and the best return on your investment. There are many kinds of landscaping businesses and your lawn care marketing should reflect your specific expertise and interest.
The landscaping business includes over 100,000 small businesses with one to four employees1, providing lawn care and landscaping maintenance for single family residential properties. Maintenance is often the most profitable area of lawn service and tree service. Although some residents enjoy doing their own lawn care, most people turn to a landscaping business or otherwise outsource lawn care to some extent. This can include lawn service and maintenance; fertilizer, mulch, or pesticide work; and arborist, shrub or tree service. When you plan how to advertise your lawn care business, keep these factors in mind:
Referrals within lawn care tend to occur among neighbors and neighborhoods, meaning less travel-time and less gas expense for your small business. Encourage reviews on social media and referrals among neighbors with in-person requests and customized giveaways (see below for our product recommendations).
Leave fliers, door hangers, and other customized marketing pieces at homes and on community bulletin boards within your target neighborhoods. Customize your promotional pieces to include specific neighborhoods you service. Tip: For more on door hangers and door-to-door marketing tips, see our blog, Hit the Streets: Door-to-Door Marketing Tips to Increase Brand Awareness.
If you’re a small business providing landscaping services, leverage your small size in your lawn care advertising. Customers like to know you’re part of their community, including family, friends, and hobbies. Include a photo of your team in your lawn care marketing materials.
Let potential customers know what they can count on you for. This will increase happy clients, lower your investment in various tools and supplies, and increase your team’s expertise and satisfaction.
Provide ways to pay that work for your customers. Accepts as many forms of payment as you can, including checks, cash, and online payment options like Venmo® or Paypal®.
Leave hoses organized and gates closed. Keep your truck and tools organized so your customers can see you take care of them like you take care of your business.
It’s easier to keep a customer than chase a new one. Take small steps to ensure happy customers who stick around.
Leave customers and prospects with high visibility gifts that will keep your name top of mind and your number within reach. We like magnetic calendars, magnetic note pads, promotional pens, and custom sticky notes, and planter kits. Consider these:
Design Wrap Monthly Magnetic Calendar: Great for direct mail and holiday giving, and a great way to deliver year-round brand visibility.
Magnetic Note Pad: Keep your name on the fridge and filing cabinet with this note pad that goes anywhere.
Eco-Friendly Bamboo Arlington Pen: Of course, a pen made of bamboo brings home the point: plants are good for everyone and everything!
Design Wrap Color Accent Contour Pen: Enjoy lots of imprint space and design templates to sell your unique services on this bright, affordable, comfortable pen.
CoCo Planter Kit: A charming nod to the passion for plants you and your customers share.
Being outdoors is more popular than ever, and supporting small businesses like your landscaping service is something customers can get behind. Assume your customers are looking for you. Make it easy for them to find you with clear advertising that speaks to your specialties; encourage reviews and referrals; and pursue inexpensive, local marketing like fliers, door hangers, and community bulletin boards. Cheers to a greener, cleaner, more peaceful landscape.
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