14 Gift with Purchase Ideas to Grab Attention and Increase Sales

A giveaway with purchase or gift with purchase (GWP) is a free gift that customers receive in conjunction with a targeted purchase including:

• Purchasing During a Specific Timeframe: Gifts with purchase during specific times of day or times of the year allow you to smooth out spikes, manage customer traffic, and move inventory to keep revenue and staffing on target.
• Purchasing Above a Particular Dollar Amount or Minimum Order Quantity: Incentive customers with a gift when they hit a target dollar spend amount and your gift with purchase becomes a winning loss leader. 🙂
• Purchasing Within a Specific Product or Category: Move seasonal or trendy inventory with a giveaway with purchase. This adds appeal to the category and protects your brand, avoiding relegating merchandise to the clearance table.

The best gift with purchase ideas deliver unique advantages over other sales incentives like discounts and coupons: 

• Maintain High-Value Brand: A key benefit of a gift with purchase is that you incentivize a sale without discounting a high-value product or brand. The best free gift with purchase will encourage a conversion while also increasing average order value (AOV). Gift with purchase are often promoted as exclusive or limited in supply. Think of makeup or skin care purchases where the customer receives a sample or smaller portion of a related product bundled with a certain product or collection. The customer is introduced to even more offerings within the brand family, and completes their purchase feeling their expectations are beyond satisfied.
• Positive Customer Experience: Everyone loves an unexpected gift. The “unexpected gift” is a proven tool for customer satisfaction and retention. When the customer feels they are getting more for the same price there is a sense of positive abundance vs a discount shopping experience where there is a sense of getting something for nothing. Think of sitting down to an elegant dinner and the server places an amuse-bouche (small complimentary appetizer) in front of you, compliments of the chef. The mood is immediately elevated and lightened. “This is going to be great!” is the thought, vs “This is going to be cheap!”