If you’re wondering how to get employees to refer candidates to your company, you’re in good company. Your business could be a non-profit, school, restaurant, or service provider. In all cases, employee referrals are incredibly important. Recruiting employees can take many forms, including head hunters, internal or outsourced recruiters, job apps, and networking sites, but employee referrals are by far, the best source of hires1:
As a result of the impressive ROI an employee referral brings, there is a plethora of Employee Referral Program (ERP) options and employee recruitment incentive programs designed to encourage more of the same. Programs can include incentives such as cash, trips, prizes, and other perks. But guess what? You don’t actually need a formal ERP to inspire your star performers to bring their friends to the hiring department:
If prizes and programs aren’t your thing, or your Human Resources department is non-existent or consists of one person wearing 17 hats, there’s good news: Most employees refer friends and former colleagues to their company regardless of a monetary or other incentive. When morale is high, employees are respected, and work is fulfilling, employee referrals follow. Focus on factors that inform employee satisfaction (and feed naturally into your referral pipeline):
When a position opens, let specific employees know you’re interested in candidates they may know. Tell them what you’re looking for, and what qualities they possess that you want to duplicate. Include skills, ethics, attitude, and cultural contributions.
Employee gifts help create a positive work environment that leads to referrals, so spread the love with personalized gifts for special occasions or just because. And when an employee refers a friend who joins the team, celebrate the event with gifts for both of them. We like these:
Mineral Mia Gift Set in Thank You Box: Give your star employee and the new team member they referred a gift they’ll use daily, reminding them you appreciate what they bring to the table.
Engraved 9 oz. Julian Stainless Steel Tumbler: Thank your top employees and those they refer with an engraved tumbler that keeps their beverage piping hot (or icy cold) for hours. This super trendy, practical gift works at a desk or on a daily commute and makes it clear you’re the coolest employer.
Here’s to great business, happy employees, and the new team members they bring onboard.
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