Product Spotlight

Designed to Beat the Texas Heat: The Koozie® Brand Origin Story

2019 marks the 40th birthday of the Koozie® brand, so we decided to look back at its origin. How did this iconic brand get its start as everyone’s favorite beverage accessory – the can kooler?

The Origin of the Koozie®: From Construction Site to Convenience Store

It was a hot Texas day in 1979 when a construction worker noticed tubing insulation material on the job site fit perfectly around his soda can. It was a quick solution to keep his hands dry, but then he noticed his drink also seemed to stay cooler, longer. It wasn’t long before his friends on the job site wanted one of his “koozies” for themselves.

When Frank Krasovec, owner of Radio Cap Company (RCC), found the construction worker’s “koozie” at a convenience store, he foresaw the massive potential of this simple invention. In 1980, RCC became the proud owner of the Koozie® brand name and design patent after making the construction worker an offer he couldn’t refuse.

40 Years of Koozie® Fans

In those early days, there were a few challenges to overcome to meet the demands of Koozie® mania. The RCC engineers designed machinery to increase manufacturing efficiency and developed a variety of colors with the original tubing insulation supplier. The team at RCC were already pros at imprinting on headwear and quickly modified processes to also imprint can koolers.

Over the last 40 years, millions of promotional Koozie® can koolers have helped brands get their message seen every time someone enjoys a cold one. At BIC Graphic, the Koozie® brand is still championed by Haroun Haroun, who worked at RCC and helped design the machines and processes that brought Koozie® can koolers to the masses.

“Of all the products I’ve worked on in my career, Koozie® is number one, hands down,” says Haroun. “It’s a simple invention that started as an accident and ended up changing how the world has fun.”

The Koozie® brand has grown to include a variety of patented and award-winning products designed to make it more fun when people come together. Whether using a classic Koozie® can kooler, insulated cooler bag or functional camping gear, genuine Koozie® products are designed to enhance every experience and extend your happiness.

Catherine O.

From marketing tips to product recommendations, I’m here to help small businesses be their best.

Recent Posts

Skip The Straw Day: Plastic Straw Alternatives for Custom Gifts

February 23 is National Skip the Straw Day, where we all shoot awkward glances at the single-use straws in our…

2 days ago

Brand Highlight: Under Armour

As a powerful leader in the athletics industry, Under Armour®’s history stands apart from other brands from the beginning. From day…

6 days ago

Church Gift Ideas to Keep New Members Coming Back

Everybody loves free stuff. Obviously, gifts and swag shouldn’t be the main reason we go to church; the spiritual and…

1 week ago

How to Start Your Own Business: A Small Business Checklist

Are you thinking about starting your own business? While bringing your vision to life is exciting and exhilarating, it can…

1 week ago

Best Chocolate Gift Ideas to Show You Care

Looking for chocolate gift ideas? You've come to the right blog! Valentine's Day is a great time of year to…

2 weeks ago

19 Handwriting Fonts That’ll Set Your Business Apart

You’re a small business and you want to stand out. You want your unique character to shine through in your…

1 month ago