Advertising & Marketing

Trending Promotional Products Alert: Color Changing Products Are Back

Email, mobile phones, color changing items…ahh, the 1970s gave us so much. And while I’d love to spend some time breaking down those mobile phones people carried in duffle bags (HOW?), we’re here for color changing products, people, so let’s get to it.

How Did Color Changing Items Come About?

As mentioned above, trending color changing products found their way onto the scene in the 70s, specifically 1975. They were created basically by accident by Joshua Reynolds, a marketing executive from New York City.

Reynolds was researching biofeedback, which is the electronic monitoring of human body functions, and realized he could harness that power to make money with mood rings. He manufactured real silver and gold mood rings and sold them for up to $250 a piece at department stores! This kicked off the mood ring and color changing items trend.

Show Your Brand Colors

And, much like bell-bottoms, the color changing trend has come full circle and is popular again. They are standouts for trending promotional products because they’re incredibly memorable and instant conversation starters. Here are our picks for color changing items:

Mood Stadium Cups & Drinkware

Mood stadium cups, Koozie® Koolers, and hurricane cups change colors thanks to the temperature of the beverage inside. These are fun giveaways for restaurants, bars, or summertime promotions when a cool beverage is always in style.

17 oz. Mood Stadium Cup

Mood Hurricane Cup

Koozie® Color Changing Can/Bottle Kooler

Color Changing Promotional Pens & Pencils

We’re always looking for ways to jazz up promotional pens and pencils, and these are the answer! Get ready for these to be requested over and over again.

Mood Grip Pen

Mood Pencils

Color Changing Novelty Items

Looking for unique color changing items? From key chains to umbrellas to sunglasses, these trending promotional products are not only different, but something your customers or prospects will use (almost) every day.

Mood Key Chain

Mood Umbrella

Mood Sunglasses

What trending color changing products are you going to pick up? Tag us on Instagram!

Catherine O.

From marketing tips to product recommendations, I’m here to help small businesses be their best.

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