One of the most important resources that any marketing manager should
have is a good calendar. A basic calendar can help you organize sales
campaigns, keep track of visits to customers and prospects, and will
help you get an advanced look at upcoming holidays and events. At
National Pen, we've put together a comprehensive and seriously useful
promotional events calendar page that will keep you informed of the
holidays that respond well to promotion.
For instance, who knew that National Thank Your Customers Week is the
first week of January? It certainly makes sense, as the holiday
shopping season usually provides good cause to thank those who spent
their hard earned money with your company. But, these lesser known
national days of recognition are a great opportunity for you and your
business to reach out to your customers with a variety of promotional
items. Another holiday that provides a great excuse to send custom pens
or other office supplies is National Handwriting Day. What a terrific
tie-in to deliver a handful of custom printed pens to your best
clients. Awareness is a huge part of any marketing campaign, and these
holidays provide a means to connect with your target audience.
Your standard holidays are listed on the promotional events calendar -
like Valentine's Day, Christmas, and Hanukkah, but the lesser known
holidays or the random days like tax day, the first day of Major League
Baseball, or National Nurses Week provide additional ways for you to
recognize your clients. Think of the impact it would make to send
promotional giveaway items to your favorite doctor's office during
National Nurses Week. Or a veteran owned business during the first week
of November. These lesser known holidays provide a means to make a
really powerful impact with a variety of clients and prospects.
The goal of this promotional events calendar is to give you a means to
track those important days throughout the year that have value from a
marketing perspective. You can continue to communicate with your
customers throughout the year by leveraging these key days, and your
clients will appreciate the thoughtful touch of sending a useful and
timely promotional gift.