Choosing the best pens to represent your brand is no minor thing. These pens will not only make a major difference in terms of first impressions, but they are also important when it comes to lasting impressions, as they tend to be kept by recipients and used time and time again. So how do you choose the right pen?
Promotional pens are a great way to share your brand in a way that is memorable and appealing to customers. Business cards and pamphlets can deliver a lot of information, but they are typically thrown away shortly after they are received. However, customers are more likely to keep pens and other promotional products, especially quality pens, around their home and office and continue to use them for years. This means that each pen gives you years of positive impressions with each customer that takes them home!
While there are a lot of pen types to choose from, such as gel, ballpoint or jotter, the right type really comes down to how and where you expect the pen to be used. Here are the pros and cons of some of the more popular pen types:
Want to learn more about ink and tip types? Check out our blog post that dives deep into the pros and cons of different types of pen tips, and our other blog post covering the benefits of rollerball vs. ballpoint ink.
When deciding your colours, you want to take into account both your brand and the feeling you’re trying to convey. For example, brands like Coca Cola would be expected to use red and white in their branding, because that’s a major part of their company’s image. Similarly, you will want to use colours that fit with your company’s chosen branding colour scheme. Any time you deviate from that palette, make sure you’re staying close to your brand image. Some options to consider include:
The design of your promotional pen is about more than just looking professional, it’s an ambassador for your brand. From the colours to the materials used, you want your pen to carry the feel of your brand just as much as your logo. Here are a few of our popular pen designs to guide you through how to choose a pen style:
Made with real bamboo as part of the design, this trendy pen is perfect for businesses that want to emphasise a sense of nature in their brand. Spas, boutique hotels and destination attractions can especially benefit from this touch of natural wood in their giveaways.
For modern brands that want to display a cutting-edge style, the Alpha pen is a popular choice. This model features a stylus attachment on the plunger for writing and swiping on touchscreens — perfect for tech brands. It also comes in a variety of bold colour options so you can customise according to your brand. Finished with a soft touch rubberised finish and a rose gold trim that is ideal for luxury brands, this is one of the best pens for getting customer attention.
Does your brand have a lot to say? The design wrap style allows you to fully customise your pen barrel with either your own art or one of our 99+ free design templates. Whether you want something designed for a festive event or have some gorgeous art to show off, these pens are the key to showing off what your brand can really do.
Do you want your company to be represented by a tried and true brand? Here are some popular pen brands that we carry that will display your unique logo and imprint with all of the quality materials and design that these brands are known for:
By using styles created by trusted brands, you can be sure your pens will be popular with customers and clients.
Are you planning to send your pens with your newsletter, or distribute at your next event? Before you order your promotional merchandise, you want to make sure that you take into consideration the following factors:
Designing your own custom pen is no small feat, but we do our best to make it fun and intuitive here at Pens.com. Use this guide as a launching point to your own creativity, and take the time to find the very best pens to represent your brand. Need more ideas? Keep reading through our blog posts for more customisation tips that will bring out the best in your branding!
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