Holiday celebrations are all about making others feel good, and what feels better than knowing you have helped someone in need? A great way to bring your employees together during the holidays is through charitable giving. Organize your team to sponsor a local family that cannot afford gifts this year, or collect toys to donate to a children’s center.
We try to support those less fortunate throughout the year, and always enjoy seeing photos and reading stories about the happy recipients (like those you see below).
If you add a giving element to your holiday celebration, we’re sure you’ll feel the same way!
“Well, our trip to Kenya was a delightful success! Many of the pens and pencils went to St. Gerald Children’s Centre, Nyeri, Kenya. The 120 children were very happy to get them. I wish it was possible to get a picture of kids with pencils where the joy was still in their faces…Thanks again for the pens and pencils, and for the shipping!”
Saturday, November 26, has been dubbed Small Business Saturday – a day all about supporting YOU. For the second year, US consumers will be encouraged to shop small and support the local businesses who continue to create jobs and boost our economy.
Next weekend marks one of the biggest shopping weekends of the year so make sure you make the most of it. Check out tips on how to promote your business in the days leading up to this event and take advantage of the opportunity to put a lasting message in the hands of the new customers that come through your door. There’s still time to use our Rush service to purchase personalized gifts that ship in just 48 hours.
One of the easiest ways to keep your message around month after month is with a promotional calendar. Calendars don’t get thrown in a drawer, they get coveted wall space, and they are a unique way to display your personalized message. Cost-effective and budget-friendly, calendars are a great way to show your customers and prospects you care. They make great holiday gifts and are the perfect way to generate goodwill and brand awareness at the same time!
How can you show your appreciation for all the hard work your employees put forth all year? Or how much you appreciate your customers for being the integral part of you and your businesses success? Typically, many companies choose the holiday time at the end of the year to show their gratitude . either through holiday parties, company outings, employee gifts, or customer appreciation gifts.
But what is the ideal item or gesture? Often times business owners, especially small businesses struggle to find the balance between cost and quality. Budgets are tight, especially this year, and being able to express your gratitude without breaking the bank is a tightrope walk almost every business owner is familiar with.
The answer doesn.t have to be a compromise on either side though! With a little thought, many companies will find that they can offer a low-cost AND personal gift for everyone on their list! Personalized products offer the ability to show your customers and employees how much you care . adding that extra touch of class! Mugs, high-value pens, and calendars are the perfect way to give them a gift that will last . and remind them all year that you were thinking of them . so they think of you when it.s needed most! Filling a mug with candy or popcorn is a great way to dress up a simple gift. Putting a quality pen in a small stocking will add a bit of cheer! Calendars are always a great gift this time of year . just as last year.s calendars are running out!
No matter what you choose, it.s always the thought that counts . so make sure your gifts reflect just how much thought you put into your much-appreciated employees and customers. For more holiday ideas, click here.
With summer officially upon us, the time for company outings, picnics, BBQs and get-togethers are in full-swing. Though you might think you don’t have the budget or even the staff to host such an event, don’t forget that these occasions don’t just serve as Fun in the Sun, but they also serve as a great way to generate awareness, leads and even sales!
With budgets on everyone’s mind, there are ways your small business can host or participate in an event for you, your customers, and your employees! Join a community fair or outing – often times sponsorships are available at many levels and advertising is offered in return. You could sponsor T-shirts or Bags for the event, or even just volunteer to work a particular booth or food stand. At the very least, you’ll be representing your company and brand name (and you can always leave your business card pen behind)! Participating in local charities is also a very worthwhile (not to mention often tax-deductible) way to help out in your local community! Join a beach clean-up, park upkeep or even a day of building houses or cleaning up a community center.
Have you ever taken a plunge on a new product and realized it just wasn.t what you were hoping for? I know I have, and as a direct result, when I do my online shopping, I look for a guarantee. Though it might seem like a big risk as a small business, guarantees can actually pay you back with more sales, customer loyalty and buyer confidence.
When customers are looking for which product or service to choose, a guarantee might be the deciding factor . offering the risk-free purchase they desire.
Some of the other benefits of offering a guarantee are:
Customer Buying Confidence . offering a guarantee ensures customers they can purchase with you with no need to worry
Word of mouth marketing has been a proven tool in generating interest, traffic, awareness and ultimately . sales. But how has word of mouth marketing changed in the past few years? With the advent of the internet, information is literally at your fingertips in a matter of seconds. Wide searches and reviews can generate foot and internet traffic for retailers and businesses.
However, one of the most important advances has been the use of social media for businesses. Forrester analyst Augie Ray recently wrote Word of Mouth and Social Media: A Tale of Two Burger Joints. This article discusses how two wildly popular restaurants rose to success . one over the course of 10 years, and the other . in just one year. How did this happen, and how can we all learn from this success?
When developing a marketing and sales strategy for your business, there are many avenues, ideas and programs to follow. It.s overwhelming at times . Do I focus on message? Do I need a new design? Is my website performing? It.s enough to make your head spin! However, one of the key pieces of advice any consultant, marketing guru or successful businessperson can give is to test, Test, TEST!
Justin Premick published an article about his case study regarding his email efforts and how effective they were. The focus of the case study was comparing text links to html buttons in an email. He was trying to discover which type of presentation drove more sales and conversion. Not surprising, his initial results were that the colorful button drove more people to click. Rather than stopping there, Premick continued to test this in over 40 emails. His results showed that over time, these results were not true . in fact, the final results were that using .buttons. rather than tests was not the best long-run tactic to take.
So, why is this important? Premick stated it best:
When formulating a marketing and sales plan, one of the best places to start is with your competition . what better way to get a feel for what is working, what you can do better, and how to set yourself apart? As Steve Strauss discusses in his article How to Research Your Competition, using marketing research and competitive analysis is key in understanding the market landscape.
So just how should you research your competition?
1. Start with their website . it should contain history, product or service positioning and other useful information.
2. Do physical research . visit their store, call their customer service or purchase from them.what better way to see how they do business than to become their customer?