The Power of Coupons – Printing :: Part 2

Now that you’ve decided to use a coupon and what kind of discount to offer, let’s learn about printing options.• Do it yourself. Printing yourself is easy. You can print off hundreds of your own coupons on your PC or take a trip to the local copy store. It’s easy, but you risk customers making their own coupons, which can suddenly turn 100 coupons into 10,000. This can work positively as viral marketing, but be sure you can handle that sort of discount.• Have customers print them. This is the easiest and the only free way to print coupons. This method requires online or email …read more

The Power of Coupons – Planning :: Part 1

How many times have you used a coupon at the grocery store for a product you’ve never tried before?Coupons are a great way to get customers to try your service or product. They can also “woo” your competitor’s customers to give you a try. If you have a new product, service or an overstock, try offering a coupon to draw attention and sales. You can also minimize the impact of a price increase with a coupon -people won’t realize there was a price hike when excited about a coupon.Different offers work better for some businesses than others. Which type of offer will work best for you?• BOGO. The …read more

Tips to Increase Online Holiday Sales

About a month ago, I wrote about online marketing tips for the holiday season, now that we are truly in the midst of the holidays, many businesses are getting desperate on how to maximize sales in this tough economy. Multichannel Merchant has a great article called “Three Steps to Increase Online Holiday Sales” which points out some very simple things you can do to help drive conversion after a visitor has landed on your website.Automate Product Recommendations/SuggestionsFor those companies who recommend products, many still organize and choose products manually. This can be an extremely tedious and time consuming task. By investing in automated product recommendations, you will be able to more …read more

SEO Starter Guide

Google released a Search Engine Optimization (SEO) Starter Guide last week. If you are looking for some basic tips on how to optimize your website for the search engines (Google to be specific), then it is something definitely worth reviewing. Something to note though is that this should just be used as a guide and does not guarantee rankings. There are many more things you can do to optimize your website, but I would say this is a good best practice guide for the beginners out there.Photo courtesy of …read more

Promo Products Prove More Effective Than TV, Radio, or Print Ads

With the New Year coming up quickly, small business owners are looking to strategize and finalize their marketing plans for 2009. While traditional methods of advertising such as print ads, television, and radio always seem to be in the marketing plan, advertisers might want to put more focus on an alternative form of marketing next year. What might that be? Promotional products, giveaways, swag, freebies, whatever you want to call it, it is simply a product imprinted with your company logo, name, and/or contact information.

The Advertising Specialty Institute just released results from a study focused on the cost analysis of promotional products compared to other advertising media. Surveying 600+ people …read more

Spend A Little, Make A Lot

We all know the adage, “you gotta spend money to make money.” So why do companies pretend they don’t need to advertise to get customers?Margie Christman is the owner, designer and creator of a purse company called “Texas Bag Lady.” She serves as a great example as to why advertising a little can help your company a lot. When Margie started out, she promoted her business by including a pen displaying her company name with each purchase. Her husband discouraged her from ordering the pens, saying she couldn’t afford to spend money when she was just starting out.Within no time, a customer called, proving the husband wrong. The …read more

Halloween Marketing – Pumpkins and Goodie Bags Can Go A Long Way

Happy Halloween!Each year is filled with holidays and special occasions that you can use as an opportunity to promote your business and services. Halloween is one such opportunity where you can engage with your current customers and try to attract new customers.A few years ago, a few days before Halloween, I arrived home to find a pumpkin at my door. Attached to the pumpkin was a little goodie bag with pumpkin carving tools, carving designs, a few pieces of candy, and a note from a local realtor wishing me a Happy Halloween.What a great idea! I’m sure many people were surprised and delighted …read more

Online Marketing Tips for the Holiday Season

Time is ticking for holiday sales. What can you do?The Wall Street Journal wrote a great article a few weeks ago on how to ramp up on holiday sales this year. These simple tactics may often be overlooked, but when implemented can help bring in extra traffic and sales.Update Your WebsiteMake updates to your website! Feature a more festive look and offer special holiday promotions to attract customers to buy, buy, and buy some more. Understand what customers find important in online shopping during the holiday season. Is your website secure? How much is shipping? Is your shipping information easy to find? Will it ship on time? Are there …read more

Learning Innovation From a Watermelon

Financial Hack has some great advice on being innovative. Using Japan’s square watermelon, they show why thinking outside of the box is one of the smartest things you can do in the business world.There are some great lessons to take away from this article. I think the main things are to realize that nothing is impossible and to always to look for an easier way to do things. It is these two factors that have been behind all major technological advances. The same spirit that created square watermelon created cars and created the internet. Always keep your mind open and look for a better way!Image Courtesy of …read more

Maximize Your Logo’s Effectiveness

Where do you put your logo? While consistency is important, it needs to be balanced with where the logo is placed. Many items work more efficiently with a logo in one place for one situation and in other situations, they work better with the logo in another location.For example, if you order a folding chair with a carrying bag, there are three possible places to place your logo depending on where you plan to use the folding chair:• Trade Shows: If you order the chairs for set up at a trade show and know people will look at the front of the chair, placing the logo on the front makes the most sense.• …read more