Negative match is an option in paid search (talking about Google Adwords today) where you can choose keywords or related keywords that you do not want your ad to show up for. For some people, you may be thinking, .why would I not want to show up for something? I want to show up for everything!. A good amount of advertisers out there use broad match when setting up their keywords and I.m sure some even use exact match or phrase match, but probably few use negative match.
When you use broad match for a keyword, your ad will end up showing up for a lot of different searches that are similar or even related to your keyword. This is not always good because the searcher may be looking for something completely different than what you are offering. And if by chance these people don.t realize that you don.t offer what they want until they click your ad, you will be wasting and losing a lot of money that could be spent on more qualified traffic.
Keeping it short and sweet this week. We are now on Twitter! We want to help your business succeed! Follow us on Twitter for marketing tips and special offers!
Have a wonderful weekend!
2 weeks ago I posted about the importance of surveying your customers. This allows for you to learn more about what is important to your customers, how customers feel about your products/services, and/or what customers thought about their shopping experience. You can use this information to improve your products/services and shopping experience. You can also use the information you find out about your customers to better target them . providing them what they are most interested in so that they are more likely to convert. Below are some sample customer survey questions you can use to learn more about your customers.
Rating Questions (Typically from Poor to Excellent or N/A)
Overall Shopping Experience
Selection of Products
Ease of Finding What You are Looking for
Information Presented to Help Make Shopping Decision
A few months ago, we decided to have our first employee design contest. We have now chosen our 5 finalists and need help in determining a winner. The winner will be determined based on the number of orders the design gets.
Help us choose a winner! Order some pens with your favorite finalist design to cast your vote!
We thank you on behalf of our candidates!
Below are our designs submitted by our finalists, visit our Employee Design Contest page to buy pens with your favorite design.
Back in September 2008, we also launched our Contour Mania Contest asking you to help us create a new design for Our Contour Pen. We had a great response and saw many awesome and creative designs get submitted. In fact, the winning design we chose is even being sold on our website today!
Almost every receipt I get from a restaurant or fast food place has a link or a phone number to a survey. I.ve also noticed that a lot of stores and businesses are doing the same thing on their receipts. Some cashiers or waiters/waitresses even purposely circle and point out the survey when they hand the receipt to you. I.ve been noticing that surveys have become a great thing of interest to businesses lately and for good reason.
Don.t you, as a business owner, want to know what your customers feel about their experience with your products, services, or business? Don.t you, as a business owner, want to learn more about who your customers are and what they are looking for? This type of information is extremely important to businesses as they can use this to improve their services as well as better understand how to market to your customers and prospects. Information is important to many businesses and it should be important to you too.
Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you.ll probably see this:
That little B in the orange box is Blogger.s favicon. It.s showing up because we are using them to host this blog that you.re reading now. If you visit our website, http://www.pens.com/, you.ll see this as our favicon:Favicons are an excellent way for brands to distinguish themselves and establish an identity of their own. Yahoo Search Marketing, earlier this month, started a test of showing an advertisers favicon in their Search Marketing ad. This is great because it will let customers know whether or not the site you are going to is the true owner of the brand or company you are looking for. For example, here is Nike.s ad: Notice the favicon of the famous Nike logo we all know. This way if I was looking to shop from the authentic Nike site, I could. The other listings that show up on a search for Nike are Zappos, Kohl.s, Finish Line, and a few others. They would each have their own favicon.
While Yahoo Search Marketing is just rolling this feature out to certain advertisers during its testing period, I think it.s a move in the right direction. This will help customers when they shop as they will be able to easily identify your brand. Establish your logo, your look, keep it consistent, and use it everywhere. This way, people will learn to recognize you just by your logo or favicon.
Most of the time when I shop online, I start browsing the site, looking at the products, and realize I have questions. I.m sure this has happened to you too and surely it will happen to your customers. What types of questions/concerns might your prospective customers have? Well, there are many, they can range from simple questions to more complex ones. For example: How do I know if this shirt size will fit me? What is the return policy? I have questions about the product, is there someone I can ask? Is there a guarantee?
Your prospective customers are bound to have questions when shopping, so you, as a business, should provide a customer experience that will answer all these questions. You want to make the prospect feel comfortable about buying from you. With that said, it is extremely important to have a help center or customer care section on your website.
It.s Mother.s Day this weekend. It.s a holiday which means it is a perfect opportunity to promote your business. Utilizing holidays to promote your products and services is great because it will draw people to your business. It will help you boost sales over the weekend where sales might normally be soft.
People generally like to go out to eat on Mother.s Day, so offer a Mother.s Day special! Maybe it.s a discount, maybe it.s a special once-a-year dish. Since Mother.s Day is on Sunday, it might be quite crowded. Offer a discount for people to come eat on Friday, Saturday, or even Monday! People will likely visit because they don.t want to wait long.
If you are confident about your products and services, prove it. Businesses who believe in their products will stand by it and are convinced that if you tried it, you would come back again. This shows off a company that is bold, willing to take chances, and believes in what they offer.
Earlier this week, two popular fast food restaurants offered their version of flame grilled chicken to anyone who asked for FREE. The keyword here is FREE, KFC and El Pollo Loco both believed their product was better and they were willing to sacrifice the cost of the product to have people try their food . fully believing that if you tried it, you would see how great it is, and come back for more. KFC offered one piece of chicken while El Pollo Loco offered two pieces including two tortillas.