2 weeks ago I posted about the importance of surveying your customers. This allows for you to learn more about what is important to your customers, how customers feel about your products/services, and/or what customers thought about their shopping experience. You can use this information to improve your products/services and shopping experience. You can also use the information you find out about your customers to better target them . providing them what they are most interested in so that they are more likely to convert. Below are some sample customer survey questions you can use to learn more about your customers.
Rating Questions (Typically from Poor to Excellent or N/A) Overall Shopping Experience Selection of Products Ease of Finding What You are Looking for Information Presented to Help Make Shopping Decision Shipping Options Customer Service
A few months ago, we decided to have our first employee design contest. We have now chosen our 5 finalists and need help in determining a winner. The winner will be determined based on the number of orders the design gets.
Help us choose a winner! Order some pens with your favorite finalist design to cast your vote!
We thank you on behalf of our candidates!
Below are our designs submitted by our finalists, visit our Employee Design Contest page to buy pens with your favorite design.
Back in September 2008, we also launched our Contour Mania Contest asking you to help us create a new design for Our Contour Pen. We had a great response and saw many awesome and creative designs get submitted. In fact, the winning design we chose is even being sold on our website today!
Almost every receipt I get from a restaurant or fast food place has a link or a phone number to a survey. I.ve also noticed that a lot of stores and businesses are doing the same thing on their receipts. Some cashiers or waiters/waitresses even purposely circle and point out the survey when they hand the receipt to you. I.ve been noticing that surveys have become a great thing of interest to businesses lately and for good reason.
Don.t you, as a business owner, want to know what your customers feel about their experience with your products, services, or business? Don.t you, as a business owner, want to learn more about who your customers are and what they are looking for? This type of information is extremely important to businesses as they can use this to improve their services as well as better understand how to market to your customers and prospects. Information is important to many businesses and it should be important to you too.
Favicons are the little icon that shows up in your browser next to the address bar. For example, if you look up at your address bar right now, you.ll probably see this:
That little B in the orange box is Blogger.s favicon. It.s showing up because we are using them to host this blog that you.re reading now. If you visit our website, http://www.pens.com/, you.ll see this as our favicon:
Favicons are an excellent way for brands to distinguish themselves and establish an identity of their own. Yahoo Search Marketing, earlier this month, started a test of showing an advertisers favicon in their Search Marketing ad. This is great because it will let customers know whether or not the site you are going to is the true owner of the brand or company you are looking for. For example, here is Nike.s ad:
Notice the favicon of the famous Nike logo we all know. This way if I was looking to shop from the authentic Nike site, I could. The other listings that show up on a search for Nike are Zappos, Kohl.s, Finish Line, and a few others. They would each have their own favicon.
While Yahoo Search Marketing is just rolling this feature out to certain advertisers during its testing period, I think it.s a move in the right direction. This will help customers when they shop as they will be able to easily identify your brand. Establish your logo, your look, keep it consistent, and use it everywhere. This way, people will learn to recognize you just by your logo or favicon.
Most of the time when I shop online, I start browsing the site, looking at the products, and realize I have questions. I.m sure this has happened to you too and surely it will happen to your customers. What types of questions/concerns might your prospective customers have? Well, there are many, they can range from simple questions to more complex ones. For example: How do I know if this shirt size will fit me? What is the return policy? I have questions about the product, is there someone I can ask? Is there a guarantee?
Your prospective customers are bound to have questions when shopping, so you, as a business, should provide a customer experience that will answer all these questions. You want to make the prospect feel comfortable about buying from you. With that said, it is extremely important to have a help center or customer care section on your website.
It.s Mother.s Day this weekend. It.s a holiday which means it is a perfect opportunity to promote your business. Utilizing holidays to promote your products and services is great because it will draw people to your business. It will help you boost sales over the weekend where sales might normally be soft.
People generally like to go out to eat on Mother.s Day, so offer a Mother.s Day special! Maybe it.s a discount, maybe it.s a special once-a-year dish. Since Mother.s Day is on Sunday, it might be quite crowded. Offer a discount for people to come eat on Friday, Saturday, or even Monday! People will likely visit because they don.t want to wait long.
If you are confident about your products and services, prove it. Businesses who believe in their products will stand by it and are convinced that if you tried it, you would come back again. This shows off a company that is bold, willing to take chances, and believes in what they offer.
Earlier this week, two popular fast food restaurants offered their version of flame grilled chicken to anyone who asked for FREE. The keyword here is FREE, KFC and El Pollo Loco both believed their product was better and they were willing to sacrifice the cost of the product to have people try their food . fully believing that if you tried it, you would see how great it is, and come back for more. KFC offered one piece of chicken while El Pollo Loco offered two pieces including two tortillas.
Before I purchase a product, I like to do a bit of research on the product and company I may be potentially buying from. I.m looking for quality, credibility, and reliability in the product and company. I want to hear the opinions of people who have purchased that product and purchased from a specific company. As with most shoppers, I would have the following questions:
. What did people like/dislike about the product? . Did the product meet expectations in terms of performance, look and feel, etc.? . Is the company credible and reliable? . Do they provide all the information necessary for me to make a purchase? . Do they ship their products at a reasonable speed? . How is their customer service? . Does the company believe in their product? Have people had success using their products? . What do people like about this company? . Would they do business again with this company?
Often times, when I am browsing the internet or shopping for something online, I realize that a lot of these online businesses, especially the small, possibly mom & pop web stores, don.t have web analytics set up for their website. It doesn.t matter how big or small your website or web store is, web analytics are important! If you are developing and executing marketing campaigns, it is even more important!! Web analytics provides you with very valuable information. It gives you a plethora of information on your customers, your prospects, and more importantly, the results of a particular marketing effort. If you do not have analytics, it.s difficult to know what is working and what isn.t.
One of my colleagues passed over a very interesting article on Search this morning. It basically said that businesses are beginning to become more and more aware of the importance and power of Search Engine Optimization (SEO) these days. Because of that, they have been thinking of creative ways to step up their marketing and brand presence in search engine results pages (SERPs).
It gave two examples of how marketers were willing to reinvent their brand to take an advantage in having high visibility in the engines. The first example was the Sci-Fi channel. They had started to announce that they were eventually going to be evolving into the name Syfy. They realized the opportunity available to them in dominating search results with such a name. The second example is about a small Normandy town called Eu. The town feels like many tourists are missing out on visiting this great town which has reportedly had visits from historical figures like William the Conqueror, Richard the Lionheart, and Joan of Arc. They feel that they are getting a lack of toursists because prospective visitors cannot locate them in the SERPs due to the overpowering presence of EU (the European Union). The town plans to make changes to it.s town name to be more unique so that they can once again be found and bring back the visitors they so desire.