Promotional Events Calendar

Promotional Events Calendar


National Thank Your Customers Week

1st Week in January


3rd Monday of January


Valentine's Day

February 14

Presidents' Day

3rd Monday of February


Employee Appreciation Day

1st Friday of March

St. Patrick's Day

March 17


Volunteer Appreciation Week

April 10-17

April 15

April 22

Administrative Professionals Day

Wednesday, last full week of April


Cinco de Mayo

May 5

National Nurses Week

May 6-12

Teacher Appreciation Week

1st full week in May

Memorial Day

Final Monday of May


Flag Day

June 14


Independence Day

July 4


Labor Day

1st Monday in September

September 11


National Customer Service Week

1st full week in October

Columbus Day

2nd Monday of October

National Boss Day

October 16

October 23-31


October 31


Veterans' Day

November 11


4th Thursday of November

Saturday after Thanksgiving



December 24 - January 1

December 25

New Year's Eve

December 31

One of the most important resources that any marketing manager should have is a good calendar. A basic calendar can help you organize sales campaigns, keep track of visits to customers and prospects, and will help you get an advanced look at upcoming holidays and events. At National Pen, we've put together a comprehensive and seriously useful promotional events calendar page that will keep you informed of the holidays that respond well to promotion.

For instance, who knew that National Thank Your Customers Week is the first week of January? It certainly makes sense, as the holiday shopping season usually provides good cause to thank those who spent their hard earned money with your company. But, these lesser known national days of recognition are a great opportunity for you and your business to reach out to your customers with a variety of promotional items. Another holiday that provides a great excuse to send custom pens or other office supplies is National Handwriting Day. What a terrific tie-in to deliver a handful of custom printed pens to your best clients. Awareness is a huge part of any marketing campaign, and these holidays provide a means to connect with your target audience.

Your standard holidays are listed on the promotional events calendar - like Valentine's Day, Christmas, and Hanukkah, but the lesser known holidays or the random days like tax day, the first day of Major League Baseball, or National Nurses Week provide additional ways for you to recognize your clients. Think of the impact it would make to send promotional giveaway items to your favorite doctor's office during National Nurses Week. Or a veteran owned business during the first week of November. These lesser known holidays provide a means to make a really powerful impact with a variety of clients and prospects.

The goal of this promotional events calendar is to give you a means to track those important days throughout the year that have value from a marketing perspective. You can continue to communicate with your customers throughout the year by leveraging these key days, and your clients will appreciate the thoughtful touch of sending a useful and timely promotional gift.